Guestbook

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What kind of brand do you want Penakova to be recognized by the public? I want it to be seen as a general sports brand, not as a horseback riding suit. With the development of patches for horseback riding suits, they are becoming quite fashionable compared to the old clunky feeling. Even if ordinary people just wear them on a daily basis, they are developing to the extent that they cannot distinguish between horseback riding suits. The horseback riding suit itself has a good fit, so you may feel like you are wearing jeans. I hope it will be an equestrian suit to wear our clothes and go out of the horse riding and come back home in this way. Penakova Korea is planning to hold a unique fashion show for horseback riding at Jeju National University on May 25 with students from Jeju National University. It plans to approach the general public as a fashion item beyond just horseback riding suits. It is aiming for a sports brand company that can be used as a daily wear beyond a company that makes horseback riding

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As with all sports, industry and fashion must go hand in hand. This is an opportunity to introduce and show equestrian costumes to the general public including students through the event. It is important to promote the horse industry itself, but it could also have the effect of exposing the horse industry's horseback riding and horseback riding fashion to the public. Just as people who do not play golf wear golf gear as daily wear, and people who do not go to the mountain wear hiking clothes as daily wear, ordinary people can enjoy horseback riding. People who do not go to the mountain often wear horseback riding clothes as if they think they should go to the mountain once. If the horse industry also pays attention to fashion, there is certainly an opportunity to expose the horse industry to the general public. In order to enter the Japanese equestrian market, a Japanese equestrian athlete was dressed in Korean clothes to participate in the competition. By chance, however, he became widely known in the

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I feel very well now. Not only is it good for men, but it is also beneficial for men and women of all ages. Instead, you should ride it safely. A person who is new to horses and can barely walk should not suddenly run and run. If that happens, of course, it will be a problem. However, if you know how to handle horses and speed up safely when you have the ability to ride horses, horseback riding is a sport that can be enjoyed in your 80s, not in your 60s and 70s. Even in foreign countries, elderly people enjoy horseback riding. In Korea, elderly people cannot go to the mountains due to their legs pain, but if they know how to ride horses, they can go out for a picnic. Many local governments are making foreign riding courses, and since foreign riding is not necessarily a course for running, I think it will establish itself as a good leisure for older people. I heard that Jeju National University is holding an equestrian fashion show. In May, Jeju National University decided to hold a fashion show with

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There was also a misunderstanding about horseback riding in the past. When I first rode a horse, I felt that it was a really good exercise. As I learned and started riding horses in earnest, I fell in love with the animal. In the past, I thought horseback riding was dangerous because it was handling horses. Now that I think about it, it's funny to think about it. Now that I've thought the same thing in the past, it's natural for most people who don't know to think so. But you can ride it safely enough. And it seems that various media reports about horses also play a part. This is because the appearance of horses known through the media is seen as more negative than positive. Most of the negative reports are about horses dropping out while riding a horse or that horses escaped from the ranch and ran down the road. What is the charm of horseback riding? What you feel while exercising on your own horse is the fact that body changes constantly occur. If you ride a horse constantly, it burns high calories,

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So, in August 2015, it was said that instead of 'Modnier Dream', we should create a horse-riding brand that only specializes in horse-riding and establish a fashion company specializing in horse-riding. So, we established Penakova Korea. We transferred all the rights, including the intellectual property rights related to horse-riding, that we had previously owned by Modnier Dream. Thus, we established the Penakova Korea Corporation in August 2015. The reason for entering horse-riding was that it was not an easy environment to access, but I accidentally entered the company. Park Cheon-seok recommended me to learn horse-riding. After establishing the Penakova Korea Corporation, I heard that there is a course for CEO of horse-riding in Sejong, and in the process, I wanted to wear a horse-riding fashion suit to the graduation ceremony and asked for help. I was so connected that I sponsored it, and I stopped by to say hello at the next freshman entrance ceremony, and I was on the freshman list. It was because

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Penakova. It is a brand of horseback riding clothing that everyone is familiar with. It always appears at competitions where horseback riding is held or events related to horseback riding, and people are breathing together. It uses various broadcasting equipment to broadcast live horseback riding competitions, and is taking the lead in promoting horseback riding by re-editing and uploading videos of dressage matches that can make you feel bored. Penakova, which is striving to spread horse culture in various ways, won the grand prize in the horse culture category at the 19th Horse Industry Awards. I met and talked with Park Yoon-seop, CEO of Penakova (hereinafter referred to as "Yoon") and Park Cheon-seok, executive director (hereinafter referred to as "cheon"), who are working as a horse industry notification beyond horse riding notification. How did Penakova Korea come to be established? I have known Park since I started my own business in the past. Park was active in the fur and leather sectors,

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Returning to Incheon on April 5, 'Triple Nine' is currently waiting in quarantine and is preparing for quarantine. On the day of the interview, Choi Byung-bu and his wife showed special affection by checking on the safety of 'Triple Nine' in person. Choi Byung-bu and his wife's office are full of horse-related plaques. By April 13, 'Triple Nine' will arrive at Pukyong Mabang. I am thinking about four or five plans to participate in domestic races this year. There are about four: the Busan Mayor's Cup in July, the Korea Cup in September, the President's Cup, and the Grand Prix. I am also thinking of sending out regular races to warm up in the middle. What I want to say to the racing fans is that there are many reasons why 'Triple Nine' came this far, including its good management, but above all, I think it is because of the many horse racing fans who supported it. At the end of last year, thanks to the enthusiastic support of horse racing fans, 'Triple Nine' was selected as a representative horse for the

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In order for the equestrian industry to grow and develop, local equestrian Venues must have a grade division on their own. In addition, it is necessary to provide the appropriate level of service and marketing. Related institutions should establish standards for industrial standardization, and educational institutions such as schools should ensure that standardized services are provided to consumers through active educational program development. Only then can the overall image of the horse industry rise and develop. When you go to a horseback riding course, you say that you are the best and nowhere else, but you are trying to cut down on other horse riding courses. However, it is cutting off my own flesh. Rather, it is necessary to prepare basic facilities such as changing rooms and showers, and to match them one by one through facilities or formation of routes where you can see your companions riding.

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It rained a lot the day before in the last Godolphin Mile race, and other horses jokingly told us that they hoped it would continue to rain because they probably hadn't done a lot of racing in the rain. "Triple 9" ran in the rain in the rain and in the wet sand, so we thought it would be advantageous if it kept raining. But it rained on the morning of the competition, and it didn't rain when we ran the race. I heard there is a short episode with Japan's Mazu. I met Japan's Yoshida Mazu in Dubai. They were the faces of Japan's famous horse, "Nani." We faced each other on Super Saturday, and "Triple 9" came in fifth and "Nani" came in sixth, and we won. Park Kang-ho, the ambassador to the United Arab Emirates, and his wife, jokingly said, "We still won Japan." And the word "Nani" participated in the 2,000m race of the Dubai World Cup after the international rating was 113. I finished fifth there, and I got on the same plane as Yoshida Mazu returning from Dubai. How much Yoshida Masu bragged about me by

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And there is also a personality that I must see. Actually, I'm not a free person, but more than anything else, I think it depends on my mind. I didn't record a good result in the final round of the Dubai World Cup. If you have any regrets, I would have liked to have played just one match in the Dubai World Cup Carnival. I was able to participate in Super Saturday because I finished second by one head and first place in the first carnival race. Korean horses, including "Triple Nine," usually competed every five to six weeks in Korea. In Dubai, however, they competed every shorter interval of 20 days on average. On January 19, February 9, March 5, and March 25, they ran four races in three months. The horse was such a good horse that I couldn't get a ticket on the outside, but I also thought to myself that I might have exhausted my energy. As a result, I can't erase the fact that if I hadn't competed in the Dubai World Cup Carnival twice, I wouldn't have been able to finish first or second in Super Saturday

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There are only five first-degree artisans in Korea who can detect a horse's painful legs just by its walking and sound. They are recognized as professionals who earn up to 100 million won (865,052 U.S. dollars) a year. A new artisans earn about 40 million won a year. As they need expertise, they need nearly 20 years of hard work to become a first-degree artisans. Lee Ja-kyung, 24, the youngest artisans at Let's Run Park Busan and South Gyeongsang Province, learned about her job as a craftsman while working part-time at the Gwangju Let's Run Cultural Empathy Center. "Work is difficult, but I have no worries about my future because of my skills," said Lee, who quit his college and became a craftsman.

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One of my horses, "Triple Five," participated in the competition, but after that horse participated in the competition, my performance was not good. Following October, I took a vacation for two months due to poor racing performance in November. Perhaps because of that experience, I was not happy to participate in international competitions overseas and was momentarily reluctant to participate. So when I asked what horses would participate in Korea, I heard that Power Blade, Main Stay, Deferred Dimension, and Seoul Bullitt would participate. "Triple Nine" was selected as the national representative horse for two consecutive years, but I decided to accept the participation because I thought I had to participate. It is said that he has a deep affection for his horses. I went to Dubai four times to watch the four competitions in which "Triple Nine" competed. When my horse runs in a regular race, I set aside everything to visit the racetrack. In fact, flying long distances for 9 to 10 hours at a fairly old age

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Although he finished 11th out of a total of 13 horses in the Godolphin Mile competition, the last race, he is said to have shown a step forward in Korean horse racing. And Choi Byung-bu and Maju kept their promise with horse racing fans by participating in 'Triple Nine' until the final. To see the four competitions in which 'Triple Nine' competed, I met and talked with Choi Byung-bu, who showed off his affection by traveling to Dubai four times. advancing to the final of the Dubai World Cup is truly an incredible feat. Tell me a brief impression. I think 'Triple Nine's advance to the final of the Dubai World Cup was meaningful in confirming the level of Korean horses. Being selected as the representative horse for the second consecutive year, the footsteps of 'Triple Nine', Korea's representative horse, on the world's best stage, confirmed the extent of Korean horses' current ability and the current location of Korean horse racing. In addition, it can be said that it also presented the direction and tasks

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The great challenge of "Triple Nine," the Korean representative horse, who has left the mark of advancing to the finals of the Dubai World Cup for the second consecutive year selected by the Korean Racing Authority and its headquarters Racing Media, has ended. He entered the country on April 5th and is currently waiting for quarantine, and on the 13th, he will return home to his hometown, Pukyong Mabang. Choi Byung-bu said in an interview with this newspaper, "I am worried about whether our horses will be able to adapt well to staying in a good horse room like a hotel in Dubai," and added, "We have a lot of tasks left for us until the day we win the Dubai World Cup. It is difficult right now, but we have a lot of work to do until we win the Dubai World Cup." "Triple Nine" departed for Dubai on the 22nd. We will do our best to come back thanks to the support of horse racing fans." This is the words of Choi Byung-bu, who was announced at last year's annual representative horse awards ceremony.

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Golf, called a nearby leisure sport, is making good use of this. In the past, golf instructors who taught golf used to be athletes and taught golf customers by pressing them. However, as golf became more popular and spread, the golf market grew and competed. In addition, as consumers' understanding of golf has improved, the industry has now changed to be more customer-oriented than named golf. The horse-riding industry would be okay if I followed it with a little interest, but I don't make such efforts. These are the reasons why I first started my major in 'horse industry management' in the graduate school of industry.

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CEO Kim Mi-sun aims to build an educational facility to help young farmers succeed and build a "fermented food theme park" in Piagol. She is also focusing her efforts on increasing production and expanding into distribution channels such as school meals and exports to the U.S. market to achieve her dream. "Kim Mi-sun, CEO of Geesan Piagol Food, is leading the success of businesses and revitalizing the local economy based on product development using local specialties and active marketing," said Kim Cheol-soo, head of the Rural Industry Department at the Ministry of Agriculture, Food and Rural Affairs. "The Ministry of Agriculture and Rural Affairs will continue to provide support and support to young farmers like Kim Mi-sun to achieve their dreams in rural areas through the sixth industrialization based on their outstanding ideas and technology," he said, explaining the reason for this month's selection as the sixth industry.

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[Horse Industry Journal] Reporter Lee Yong-joon = While public verification of candidates recommended for government awards for livestock advancement in 2017 is underway until December 4, Moon Yoon-young, the head of the horse industry promotion department of the Korea Horse Association, is the only candidate in the horse industry to be nominated. Among a total of 13 candidates, Director Moon Yoon-young, who became a recommendation candidate on behalf of the horse industry, has been in charge of planning and policies in the horse industry, including the head of the horse industry planning team and the production promotion team. Chief Moon Yoon-young's major achievements include establishing a plan to foster the horse industry for industrial utilization and job creation at the end of 2008 First Comprehensive Plan for Promotion of Horse Industry Development Supporting Support for the establishment and implementation of the Korean youth horse industry by revitalizing horse riding,

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Next week, a memorial service for the late Kim Hyung-chil will be held. Whether he will participate. Of course he will. We greeted each other even in the morning of the match, but when we arrived at the stadium, we rushed one step at the news that there was an accident. It made no sense to me, and I gave up the rest of the match. I really didn't want to ride a horse back then, and it is still a heartbreaking memory. In particular, the late Kim Hyung-chil was always good to my juniors, and there were many people who liked his personal aspect. I miss him a lot. Although his image has changed a lot, he is still stigmatized as a sport for rich people. The easiest and most comfortable way to learn horseback riding is to spend a lot of money. You can easily get there by buying more expensive and good horses than others and attaching a good trainer. However, that is not the only way to learn how to ride horses. Not many athletes who are famous abroad have succeeded because they are rich. Everyone works hard and

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The association is only for athletes, but it is still a stage for political battles among old powers, and they are busy pulling down the person above. The atmosphere has not been developed at all from the athletes' perspective. With the association unable to decline any further, we need to consider whether we can renew the organization and make further progress this time. If there is any other complaint, I wonder how it will proceed when deciding how each competition will be played. Currently, there is no executive director at the association, and it seems like someone has just decided how to play. If the situation is the same now, I think we should ask the players' council. It is regrettable to run the association that excludes players. Among foreign players, there are a lot of them. Among them, I like Ian Miller from Canada and Nick Skelton from the U.K. At the age of 60, Nick Skelton became the oldest gold medalist at the Rio Olympics. I also want to take good care of my health and live a long career as

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Sohn Myung-won, president of the Korea Racing Authority, said, "Companies will naturally sponsor the event if the horse-riding community joins forces to present a vision." I don't think so. At this point, which company would sponsor the event? It is questionable whether the federation will be able to make official investments at a time when companies and entrepreneurs involved in horse-riding have been targeted, although it would be a great idea to use the chairman's ability to find good sponsors. What concerns do athletes on the front lines have? First of all, the biggest concern is how to prepare next year's budget right away. The reason why the participation fee for the event was raised from 20,000 won to 50,000 won last year was to allow Korea to maintain the event by adding prize money to excellent athletes and horses, regardless of their sponsorship. At this rate, the federation will not send any news to athletes. It is necessary to transparently disclose to athletes what happens at board meetings or

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Many athletes must be produced and developed along with the Choi Soon-sil incident, but no new athletes have come out since the Choi Soon-sil incident. For professional sports athletes, it is a problem that is directly related to their livelihoods. And it is even more frustrating and scary because no one knows how long these aftermath will last. Then, what do you think is needed to overcome the current crisis? It is necessary to create an environment for talented people to ride horses. For this, active efforts at the level of the Korea Horse Racing Association are needed. Specifically, there may be efforts to create an equestrian club at a new university, to restart the Sangmu Sports Unit. The most important thing is to make many good horse races. If you attract a match with high prize money, excellent athletes will try to achieve better results, and more students naturally try to ride horses. As with all sports, there are young dreamers who want to see the success of the athletes and join them. Riding

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As far as I know, my family enjoys horseback riding together. My wife used to be an equestrian for several years when I was a student. I rode so hard for several years that when I was running in class D, she ran in class S. Now she is not active as a professional athlete. My daughter is a high school senior and she is working as a training athlete for dressage at the Ballio's Horse Racing Club. She is an obstacle athlete. She also played dressage for a very short period of time. There were a few horse riding courses specializing in dressage, and obstacle athletes should learn basic dressage skills. However, it is not my personal favorite sport. Some people find it difficult to ride horses. In fact, seeing which horses are good and which athletes are good does not require professional-level eyes. Even young children can tell if they are not good enough. But when there are many people who cannot do it together, it is difficult to find out who is good at riding. Only then do you need expert judgment.

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I'm sure I've heard a lot of horses, but I remember another horse. I remember the words 'Livero'. It was my second horse, which I rode during the same period as 'Seachap'. 'Livero' was definitely a horse with good ability, but I was a little lazy. That's why I seemed to have a tendency to hit obstacles well when crossing an obstacle. It means a lot to me personally. It is because he contributed greatly to gaining mileage by participating in various European competitions. He was registered as a reserve horse during the Olympics. Later, he joined Korea and worked. What is the charm of horseback riding? First of all, it is interesting that he rides an animal that is much larger than a human and accepts and moves a small signal from a human. When and how did he get into horseback riding? I first started in my fourth year of elementary school (1983). I loved horses on TV, but one day my father asked me to go to a horse riding course, so I went there. It was very uncomfortable and I liked the smell of poop and

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At that time, the coach, coaches, and sponsors must have felt the same way. The walls of the world were too high, and Korean horseback riding was far behind them. And originally, participating in the Olympics was like a dream because horseback riding was not only in good condition but also because the horses had to be in good condition. Perhaps, we got a ticket as our desperate wishes and efforts overlapped. At that time, we played along with the word 'seachap'. The horses of 'seachap' gained popularity at a recent horse auction. I was nine years old when I first met 'seachap'. The horse breed was a holsteiner with a big and reliable feeling. I was afraid of very small things that didn't fit my size, so I was afraid if there was a mat on the floor or if it was a little strange. When I started to get scared, it was even difficult to drag him around. For an ordinary holsteiner, I was meek. It was very aggressive toward other horses, especially horses. They were so aggressive when they ran into each other on