Guestbook

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From the fall semester of this year, the 'horse industry' master's course will be opened for the first time in Korea at Sejong University Graduate School of Industrial Economics. I ask many horse industry officials to be interested and participate. I think it will be of great help to the development of the horse industry if the horse industry's active support produces master's course experts. I ask for your interest and participation once again. Professor Kim Hak-shin of Sejong University Graduate School of Industrial Economics says that for the development of the horse industry, the number of experts in the field must increase. Professor Kim, who has a love for horses, has prepared a master's course specializing in the 'horse industry' for the first time in Korea.

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Just as entrepreneurs contributed to the revitalization of golf, entrepreneurs must lead in order to revitalize the consumption culture of horseback riding. It is unfortunate that the horse industry is not interested in the horse industry at all, although the CEO course of equestrian culture consists of such opinion leaders. It would be nice to encourage and support each other for the development of the horse industry. The Ministry of Agriculture and Forestry has always said through external business reports or business plans that programs are needed for the development and revitalization of horseback riding, and that development should be promoted, and it seems that they are not interested at all. For a while, I have expressed such opinions and suggested businesses, but there is no sound coming back.

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How much you provide is more important than how much you focus on the consumer. You can't do everything, so you need to find something special. You can use your local natural environment, or you can combine tourism and cultural factors, such as local agricultural products. Of course, I know there are some difficulties. Still, in order to overcome difficulties in the long run, we need to move away from the existing method and focus on customers. I am not an expert or employee in the horse industry, but during the CEO course, I listened carefully to special lectures from outside experts in the horse industry. It would be embarrassing to say that you are a quasi-professional. I learned it little by little as I went around the field to ensure that students can take horse-riding classes safely and correctly as a supervisor.

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For consumers, facility operation and development, marketing, distribution, services, events, and program planning are necessary. The consumer market must be consumer-oriented to revitalize, and the current horseback riding industry is not consumer-oriented but horseback riding. Whether it is establishing an instructor who used to be an athlete or putting a horse in front of him, the atmosphere and facilities are not consumer-oriented. Other leisure sports, including golf, are already breaking away from such aspects of the past. Facilities are also being developed mainly by customers and events, programs, and communication services are carried out, but the horseback riding industry has remained the same in the past.

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And it is necessary to provide services and market them at the appropriate level. Related institutions should establish standards for industrial standardization, and educational institutions such as schools should actively develop educational programs to provide standardized services to consumers. Only then can the overall image of the horse industry rise and develop.When you go to the horse-riding center, you are in a hurry to undermine other horse-riding centers, saying that they are the best and nowhere else. However, it is more like cutting my own flesh. Rather, you should have basic facilities such as changing rooms and showers, and adjust them one by one through the composition of the routes or facilities that allow you to see the accompanying people riding horses.

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For example, in the course related to laws and regulations, you study laws related to the horse industry, and in the course of learning history, you learn the culture and history of the horse industry as a whole. It is conducted through remote classes through the Internet. Beyond time and space, you can easily receive education anytime, anywhere. Whether you are abroad or in the region, if you are willing, you can learn enough. If you want to learn the Korean language industry abroad, such as China and Southeast Asia, you are not constrained by the conditions of the space. Leaders who are training in the field can obtain a master's degree without coming to the classroom because the curriculum can be conducted from a distance.

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Horse industry management's major encompasses not only professional and daily sports but also various fields such as rehabilitation, facilities, supplies, fashion, and tourism. In addition to marketing, rehabilitation training using services and medicine will also be conducted on horses. As the number of applicants for the Horse Industry Management major increases, the number of subjects tailored to the major will also increase. Through education, we will further systematize and specialize in the horse industry. Since it is our first major opening, it is not easy to open it too much. We can't afford to open only courses even though we haven't entered the school yet. Master's course candidates will be mostly horse racing instructors and business operators in the horse industry, and employees of related organizations or associations.

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Currently, undergraduate courses in the field of horse industry are opened at several universities, but this is the first and only graduate master's course. Starting from the fall semester, the master's course in horse industry will be opened for the first time in Korea. I promoted it when I was in the Department of Sports Industry at Sejong University Graduate School of Industrial Science. In the Department of Sports Industry, I prepared four majors: horse industry management, sports marketing, sports medicine, and leisure tourism. Maybe I'm really mad about horses, but I think I want to develop the horse industry into a true industry. If the industry tries to develop, the group of experts in the field should increase. In that respect, the opening of a graduate master's course specializing in the "horse industry" is of great significance.

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When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside flowing through Terlji National Park. Professor Kim, who is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert who has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he started out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to establish a proper horse-riding culture. Starting in September, the graduate school will open a master's course specializing in the horse industry for the first time in Korea.

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If I have a good chance of finding a job like this, I can relieve all my fatigue when I see a horse walking comfortably with a horseshoe that has been completed after hard work," Lee said. There have been two ways for Jangje-sa to acquire a certificate after going through a national qualification exam or a training course for the Korean Horse Association. After going through the national qualification examination, it was possible for her to practice horse racing if she acquired the license through a training course for the Korean Horse Association. Recently, however, the Korean Horse Association's Jangje-sa Training Course has been abolished, allowing only those who passed the national qualification examination to participate in Jangje-sa. If she acquires a Jangje-sa certificate through the national qualification examination, she will be able to practice horse racing as well as riding.

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Horses are the only animals that wear shoes. The horseshoe is not just a protective gear but also a direct link to health and racing performance. Now that job creation is the biggest topic in the horse industry, Jangje is attracting young people's attention as a promising profession. Once regarded as a difficult, dirty, and dangerous 3D job, Jangje is recognized as a special profession in the horse industry. More and more young people are viewing it as a "promising job" that others have not chosen. It is a rare job that only 80 people in Korea currently have due to its unique professional characteristics. There are 65 Jangjeosa certified by the Korean Horse Racing Authority, and many freelancers are engaged in ordinary horse riding courses unofficially.

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The customers who have increased like that will be my customers." Kim's goal is to build educational facilities to help young farmers succeed and to establish a "fermented food theme park" in Piagol. To achieve her dream, she is focusing her efforts on increasing production and expanding into distribution markets such as meals and exporting to the U.S. market. "Kim Mi-sun, CEO of Jirisan Piagol Foods, is taking the lead in the success of businesses and revitalizing the local economy based on product development and active marketing using local specialties," said Kim Cheol, head of the Rural Industry Division of the Ministry of Agriculture, Food and Rural Affairs. "The Ministry of Agriculture will continue to provide support and support to young farmers like Kim Mi-sun to achieve their dreams in rural areas through the sixth industrialization based on their brilliant ideas and technological

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In addition, the company sells local agricultural products to its own shopping mall or conducts online and offline sales agency to promote coexistence with local residents. It is also playing a big role in attracting local visitors by combining it with local farm restaurants and lodging facilities. The fresh valley campground where nature spreads and the Piagol food tasted at outdoor condominiums are said to be perfect for summer vacation. It also provides various experience programs and accommodation facilities such as Janghak, Kimjang, Goraeso, and Tea Ceremony Education. As a result, sales of 300 million won in 2013 increased to 500 million won in 2016, and the number of visitors to the experience more than doubled to 20,000. The number of farmhouses contracted also increased from six to 20.

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When she was in college, she continued her studies by visiting fermentation sites and artisans nationwide, and after graduating from college, she led the growth of Jirisan Pia Gol Food, and achieved the feat of delivering special first-class hotel Korean restaurants and entering the U.S. market. It also succeeded in making the representative product of Jirisan Piagol Food by combining local specialized Gorae, called "Golisu," with soybean paste. Insisting on only the best domestic raw materials, she researched and developed traditional processing methods, successfully succeeded in various processed products such as "smellless cheonggukjang" and "Jiri Mountain pickle." In addition, due to its thorough hygiene, it has obtained HACCP certification for sauces and pickles, which are rare in the traditional fermented food industry, and has established itself in the luxury pastes market as a young brand "Fiagol Miseon.

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This year, they played in a dedicated stadium so that horses could play in their best condition. The grass was not pretty and stylish, but the competition was held in a dedicated stadium, so the reviews of foreign players were good as it was focused and compact. Horse Auction' is a policy project of the Ministry of Agriculture and Forestry. In line with this, the auction part was added. It was conducted differently from the auction before. However, for the development of the horse industry, fundamental countermeasures are needed. The horse industry project has been launched with government policies for the past five years. I know that it first started between 2011 and 2012, and if 500 horse racing stadiums were built in the first five years and horse racing professionals were part of the first project, the five-year plan for horse racing development seems to be drifting away.

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In the future, Daemyung Group will continue to take the lead in popularizing horseback riding by combining various cultures and horseback riding that the public likes. It is true that the horseback riding industry slowed down for a while due to the Choi Soon-sil scandal. Daemyung Group also feels sorry for the students' view of horseback riding as a means to go to college. However, Daemyung is trying not only to expand its base for horseback riding, but also to keep its original intention of "Mayon-a-horse." It plans to continue developing sports and cultural encounters without being shaken by any drafts.Last year, it was held at the grass ranch and this year it was held at the Sonopelice Equestrian Club. It is true that the Sonopelice Equestrian Club was not able to organize the best environment for horses due to inconvenience such as the practice horse race last year.

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The next step is for some who passed the driving test, and then only for horses that passed 100% of the time. We have prepared a system in which if you pass on the day of employment, you will be sent back to your home as a racehorse. Horses that are trained and trained are horses that have passed the minimum driving test. The level of horses changes when a considerable training system is established. The care of the people who manage them changes as well. If you trained horses that were never trained and trained together during the training of racehorses, you can now focus on training racehorses and competing in the race. The overall level will be very high. From 2018 to 2023, 100% of the horses that passed the driving test will be allowed in. The roadmap was drawn in this way. He was approved and promulgated, and last year, he held a briefing session with managers, assistant teachers, technicians, and riders.

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The next step is for some who passed the driving test, and then only for horses that passed 100% of the time. We have prepared a system in which if you pass on the day of employment, you will be sent back to your home as a racehorse. Horses that are trained and trained are horses that have passed the minimum driving test. The level of horses changes when a considerable training system is established. The care of the people who manage them changes as well. If you trained horses that were never trained and trained together during the training of racehorses, you can now focus on training racehorses and competing in the race. The overall level will be very high. From 2018 to 2023, 100% of the horses that passed the driving test will be allowed in. The roadmap was drawn in this way. He was approved and promulgated, and last year, he held a briefing session with managers, assistant teachers, technicians, and riders.

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It cannot be done immediately as if it takes at least five years to fear the curriculum, but the conditions for joining the racehorse in the future will begin by giving signals to production farmers and their opponents how to prepare for it.Last year, a roadmap was drawn from the mid- to long-term race resource management plan to strengthen the competitiveness of Jeju horse racing. Horses that have not been trained or evaluated at all now also enter the racehorse. It takes about 90 days from here to start training and to go to the race. We cannot keep taking this system. Step by step, some of the horses that have finished the start test are allowed in. In the next step, only horses that have passed the 100 percent start test are allowed in.

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The 'Mayon-a-horse' is continuing to develop, and the 'Mayon-a-horse' will play a role in creating the popularization of horseback riding in the future. I also have confidence in this. However, I don't know how long it will take. The final goal of the 'Mayon-a-horse' that Daemyung Group wants is to promote CSI5* to create an environment where foreign players can bring their horses directly to Korea and have a normal horse-riding competition with their existing horses. In addition, I pay tribute to the management of Daemyung Group, which plays this role unselfishly.Equestrianism is now politically intertwined by a series of events. The equestrian who has worked silently so far may be the victims of the Choi Soon-sil scandal in a way.

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Mayon-a-horse" started with the hope of raising public interest in horseback riding, a healing sport. In particular, "Mayon-a-horse" learned the advanced trends of Europe, the home of horseback riding, and tried to make a competition comparable to that, and as a result, it has established itself as the current "Mayon-a-horse." A special stadium was set up on natural grass and cultural contents that the public was interested in were incorporated into it. Compared to baseball, which has risen as a representative sport in Korea, the popularization of horseback riding may sound a little distant. However, the audience's response and gaze from the scene during the last two competitions were convinced that the popularization of horseback riding was not far away, and it was the driving force behind the hosting of "Mayon-a-horse 2017."

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The problem was that when the data was finished, they said, "I made this. Please attend," but there was something that the farmers didn't come and didn't know. However, I couldn't let it go. After creating the manual for the first time and thinking about how it could be used in the field, I decided on two policies. First, the staff visits the farm in person to show that there is such a thing, and then makes them attend the entire training. So this year, I am visiting all the farms one by one to report the news of manual production and show the video through CDs. It is not just done at the racetrack or simply to inform them, but it is also visiting and demonstrating farms that are the size of the East and West regions. It is showing the actual training. As a result, a lot of nearby farmers attended.

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First of all, we have prepared a 'school system' that systematically conducts production from the production process. Last year, first of all, we reviewed good research data on how to produce Thoroughbred and foster it before and after. There were many data on Thoroughbred in foreign countries and Korea, but none of them were Jeju horses. Standards related to Thoroughbred could not be applied to Jeju horses. Therefore, last year, a standard manual for production, fostering, and training, and specification management suitable for Jeju horses were created. Second, a mid- to long-term roadmap was drawn so that it did not end up with making and distributing manuals. Just as the study patterns are determined according to the university entrance examination system, it is important to set conditions and directions for joining the racehorse.

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Horses also run at a lower level. There is a lot of deviation from horses with good abilities. Overall, the quality of the race is deteriorating. Jeju Horse Racing is being broadcast in Seoul and Busan, and customers have complained that they can't watch it or what kind of horse racing is it? In fact, employees working at Let's Run Park Jeju have been agonizing over this issue, but there were limitations due to internal circumstances. As Hallama and Jeju Horse ran together, there were many conflicts, so they couldn't afford to systematically pour out training or energy.With the signing of an agreement on industrial development at the end of February 2016, the obstacles to going to Jeju Horse Racing were resolved. I couldn't take the Jeju Horse Racing the way it is now. I had to provide customers with products that I didn't feel ashamed of.

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At a special zone meeting held in Jeju in June last year, Jeon Sung-won, head of the win-win marketing division, called for the central government's attention and set a direction with Jeju Special Self-Governing Province to foster Hallama, which will be removed from racehorses, as Korea's representative passenger horse from 2023. Support is needed to establish a system for the production and fostering, training, and distribution of horseback riding. Please pay attention." Kim Jin-gap, who has been in charge of Jeju-Gyeongju resource management at Let's Run Park Jeju since 2014, has also been working hard as a practitioner in charge of developing related policies and manuals, persuading farmers, and taking the lead in education. On May 7, he met with Kim Jin-gap, head of Jeju's Gyeongju Resource Management Department at Let's Run Park, and heard the progress of the systematic development of Jeju horses for Gyeongju.