Guestbook

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As is well known, in the midst of the Fourth Industrial Revolution and the rapidly changing world situation, the horse racing industry is also facing internal and external crises and upheaval. In particular, the horse racing industry around the world is in need of many changes and innovations as it enters a recession, and the Korean horse racing industry is also facing an era of transformation. The development of the horse industry begins with the horse racing industry, which is the lifeline. In order for the horse industry to become a new growth engine in the rural economy, it is obvious that a huge amount of financial resources must be raised, and for this purpose, the revitalization of the horse racing industry is the driving force. Real innovation begins with communication and sharing.

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Although horse racing fans emphasize their own reasoning, the words once uttered by an assistant teacher or a jockey still have tremendous destructive power. It is known as "go" and "not go," and it is common to immediately suspect a match manipulation if it is not implemented as it is. After all, this environment and climate of horse racing are expanding the scale of horse racing irregularities. While horse racing fans responded that it exploded, there are growing calls for an official apology from the Korean Horse Racing Association for the occurrence of a major irregularity that could shake the foundation of the horse racing industry. The Korean Horse Racing Association and horse racing officials externally introduced various ways to eradicate horse racing irregularities, but the Korean Horse Racing Association has not been able to shake off the negative prejudice of society due to the constant irregular horse racing.

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Currently, the Korean horse industry is expected to grow and develop in accordance with the implementation of the Horse Industry Promotion Act. However, it is still insufficient because it has not achieved any practical effect on the field. Moreover, the recent manipulation of state affairs has deepened public distrust and misunderstanding of the horse industry, which has been a great hurt to our horse racers. However, despite unfavorable conditions, our horse racers have begun a sprint of change and innovation with the interest and support of horse racing fans. Korean horse racing has made a leap forward as a part II country since July 2016 and has advanced to the Dubai World Cup this year, proudly matching the world.

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The "racing irregularities," which began at Jeju Race Park, are being investigated by prosecutors for involving nine officials from Jeju Race Park, and it is shocking that a contract worker at the Horse Racing Security Center, which is operated to implement fair racing, and a Seoul assistant teacher from a famous jockey have been arrested. Moreover, the prosecution plans to expand its investigation into whether there is any additional involvement in the horse racing irregularities, which is expected to continue the scandal across the horse racing industry. Although horse racing is said to be a game that analyzes and dedicates scientifically and reasonably based on various data and information, assuming 70% of the horse racing ability and 30% of the rider's riding, the fact that many horse racing fans are still preoccupied with getting the sauce shows the problems of Korean horse racing.

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In addition to providing all the information and news that took place at the Busan Gyeongnam Racing Park to horse racing fans faster and more lively than anyone else, I think the history and culture of Korean horse racing have been represented by the Horse Racing Culture Newspaper, which is proud to be the number one horse racing orthodoxy in Korea. As such, I applaud the continuous efforts made for the continuous development of Korean horse racing. In addition, I would like to thank the Horse Racing Culture Newspaper for its excellent role as a medium of the horse racing world by listening to each horse racing fan's voice for a positive recognition of Korean horse racing culture. However, Korean horse racing still has a negative view of horse racing.

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Regarding the off-the-shelf branch, the KASI union insisted that the chairman should not try to mislead the nature of the accident and open it, but should identify clear facts and hold the relevant policy-making executives responsible for civil and criminal responsibility until the end. Regarding the horse racing scandal, the union demanded that the head of the headquarters be immediately appointed to implement responsible management, and that fundamental prevention and prevention measures to eradicate the horse racing scandal should be presented as soon as possible. The National Assembly's passage of the amendment to the law and the revision to the law on horse racing has strengthened the authority and finances, while the horse racing industry is feared to suffer more. As the 18th National Assembly passed a number of bills proposed in the last National Assembly on the 2nd (Wednesday), both the amendment to the law on the law and the amendment to the law on horse racing passed the National Assembly.

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The Horse Industry Promotion Act was enacted by collecting opinions from each class for the development of Korea's horse industry, and many changes and developments are being made, including the implementation of a five-year plan for the development of the horse industry and the designation of a special horse industry zone. The second five-year plan is also being implemented. If there are any shortcomings, it is necessary to look back on whether there are substantial factors to match the external expansion and if there are any shortcomings, it is necessary to find ways to go far together rather than fast by strengthening the foundation. There were many twists and turns due to the innovation of horse racing at the production ranch,

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Since 2016, we have been in charge of public relations for the successful implementation and settlement of the riding ability certification system, which was implemented as an important system for popularization and standardization, and we are making efforts to improve the correct perception of the horse industry by using various media tools of our own. In addition, for the first time in a horse-related organization, we have made efforts to promote the value of the horse industry that accompanies society with a meaningful festival of happy companionship of disability and non-disability under the theme of words at the Seoul City Hall Plaza for the first time in order to establish the correct perception of the horse.

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Racing Media, as a watchman in the horse industry, is more emphasized as a media that specializes in everything about horses through the Horse Industry Journal and the Horse Culture Newspaper, and sheds in-depth light on the horse industry, related industries and horse culture. An official from the Ministry of Agriculture, Food and Rural Affairs said, "The horse industry has great growth potential and added value in proportion to the increase in national income. It is expected to induce significant economic effects, such as creating jobs in related industries." We hope that the disabled will enjoy health and happiness through horseback riding, and that the disabled will actively participate in jobs in the horse industry and horse-related industries, providing an opportunity for them to greatly contribute to the economic effect of the horse industry.

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Last year, the first five-year comprehensive plan for fostering the horse industry closed last year. In 2011, the Ministry of Agriculture, Food and Rural Affairs set a goal to develop the late industry into a new source of income for farming and fishing villages in the FTA era, and made efforts to expand the base of the horse-riding population, focusing on youth and families. In addition, the government also established a policy to foster the horse industry as a driving force for the development of the livestock industry and revitalization of farming and fishing villages. Over the past five years, horseback riding has contributed to the public health, including daily sports and rehabilitation therapy, and has successfully carried out emotional purification and mental treatment

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If you come to the inland domestic horse auction organized by the association, you will be able to meet the high-quality horses produced and nurtured by producers and the breeders of Let's Run Farm under the support of Let's Run Farm longevity at the price of the foam removal, so we ask for your active interest and participation. Based on the already planned Saemangeum Horse Industrial Complex, we look forward to the active cooperation and support of related agencies and the government in reflecting the national project of the Saemangeum Horse Co-production Promotion Complex, which is being pursued by the association to dramatically reduce management costs and produce and foster excellent racehorses to promote the sustainable development of racehorse production farms and Korean horse racing.

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Although there is some assistance from the Korean Horse Association, the current auction market, which is centered on two-year-olds, where producers pay most of the costs of fostering before and after, is adding to the burden on producers. Active support is needed if conditions are created in the future and the association takes the lead in fostering later.Preferably, various support measures and systems should be in place for the reorganization of the auction market centered on 1-year-old horses, like in advanced countries. Inland horse owners are efficiently using the grasslands of Let's Run Farm Jangsu, and training has been possible regardless of weather conditions on the 400-meter indoor road in Let's Run Farm Jangsu, which was completed earlier this year.

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I applaud the racing media officials' hard work for the development of the horse industry even during a difficult time when the overall horse industry is shrinking due to internal and external factors. It is considered a serious time for all participants, including producers, horse racing, the Korean Horse Association, the media, and the Ministry of Agriculture, Food and Rural Affairs, to take the reins once again and work together to pave the way for a new leap forward so that the horse industry, including horse racing, can establish itself as a new growth engine as soon as possible. The management difficulties of inland racehorse producers are also more serious than ever.

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Currently, the Korean Racing Authority is setting its sights on becoming an advanced racehorse for a new leap. Recently, the Pukyong Racehorse "Triple Nine" won a race against a top-class foreign racehorse in the Godolphin Mile at the Dubai World Cup, one of the best in the world, and the mainstay achieved stellar results, winning the Dubai World Cup qualifying round. In addition, many changes and efforts are under way, including the implementation of horse racing, the change of systems, and the production and introduction of excellent racehorses. Despite the efforts of the horse racing community, various regulations that are not seen in other horse racing countries are pouring out.

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Support should also be fully supported and supported. If you gather businessmen and hold programs and events, it is several times more effective than targeting the general public. If these people fall into horseback riding, they may contribute to the development of horseback riding in the form of sponsorship. In the case of grassroots horse riding competitions promoted by the Korean Horse Association, the purpose is also good, so if you attract businessmen, you can naturally have sponsorship to promote your company. In addition, it will be very popular to run training, field trips, and programs for businessmen in places like the Korean Horse Association's Let's Run Farm longevity or the external riding course of each local government. And they can not only expand the base of horse riding but also return to reinvestment for the industry.

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Just as entrepreneurs contributed to the revitalization of golf, entrepreneurs must lead in order to revitalize the consumption culture of horseback riding. It is regrettable that the horse industry is not interested in the participants of the CEO course of equestrian culture, which consists of such opinion leaders. It would be nice to encourage and support each other for the development of the horse industry. The Ministry of Agriculture and Forestry has always said through external business reports or business plans that programs are needed to develop and revitalize horseback riding, and that development should be promoted, and they do not seem to be interested at all. For a while, I have expressed such opinions and suggested businesses, but there is no sound coming back.

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As mentioned earlier, don't say anything negative about other horse riding areas, but find your own characteristics and have colors. For consumers who choose everything in their palm in the mobile era, it makes no sense to just say that we are the best horse riding areas. It's more important how much we provide consumer-centered services. You can't do everything, so you have to find something special. You can use your local natural environment, or you can combine tourism and cultural factors such as local agricultural products. Of course, I know there are some difficulties. To overcome challenges in the long run, the company should shift from traditional methods to customer-focused. Though I am not an expert or employee in the horse industry, I listened carefully to special lectures by experts from outside the horse industry while I was a CEO.

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First of all, the reason why facility operation and development, marketing, distribution, services, events, and program planning are necessary is for consumers. The consumer market is activated only when it is centered on consumers, and the current horseback riding industry is centered on the horse riding course, not the consumer. Whether it is establishing an instructor who used to be an athlete or putting a horse in front of him, the company does not focus on consumers in terms of facilities and atmosphere. Other leisure sports, including golf, are already breaking away from such aspects of the past. Facilities are also being developed mainly by customers and are currently operating events, programs and communication services, but the horseback riding industry has remained the same in the past.

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However, it is more like cutting my own flesh. Rather, you should have basic facilities such as changing rooms and showers, and adjust them one by one through a facility or movement line that allows you to see the accompanying people riding. Golf, called a nearby leisure sport, is making good use of this point. In the past, golf instructors who taught golf were professional players, pushing and teaching golf customers. However, as golf became increasingly popular and spread, the golf market grew and competition began. In addition, the industry has now changed more customer-oriented than named as consumers' understanding of golf has improved. It would be okay if the horse riding industry paid a little attention and followed, but I don't make such efforts.

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The master's course in the horse industry, which will debut from the fall semester this year, will recruit students by July 20. If you apply within the period, you will be notified of your acceptance through document screening. Our graduate school has a wide variety of scholarship benefits and a wide variety of majors, so it would be good to choose. The semester tuition is also relatively cheap, at around 3.7 million won. And you can also get preferential treatment when you enter Sejong University for a Ph.D. program. In order for the horse-riding industry to grow and develop, local horse-riding grounds must have their own grade classification. In addition, it is necessary to provide services and market them at the appropriate level.

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For example, in the course related to laws and regulations, you will study laws related to the horse industry, and in the course of learning history, you will learn the culture and history of the horse industry as a whole. It is conducted through remote classes through the Internet. You can easily receive education anytime, anywhere beyond time and space. Whether you are abroad or in the provinces, you can learn if you have the will. If you want to learn the Korean horse industry overseas, such as in China and Southeast Asia, you are not restricted by the conditions of the space. Since the curriculum can be conducted even in a remote place, leaders who are training in the field can obtain a master's degree without coming to the classroom.

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The subjects for a master's course will be mostly horse racing leaders and business operators in the horse industry, and workers at related organizations or associations. Leaders are all former athletes and instructors. Those who will run a business are essential. In-depth classes in a master's course can further enhance their expertise, and after graduation, they can use what they have learned in the front line. Market analysis specialized in the 'horse industry', identification of consumer behavior, and various marketing and services will be useful in the field. Perhaps in the future, graduate graduate students will play a role in leading the horse industry. Of course not me. We will invite the best people in the horse industry to teach.

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If an industry seeks to develop, it must increase the number of expert groups in that field. In that sense, opening a graduate master's course specializing in the horse industry is of great significance. The major of horse industry management encompasses not only professional physical education and daily sports but also various fields such as rehabilitation, facilities, supplies, fashion, and tourism. In addition to marketing, rehabilitation training using services and medicine will be conducted with the focus on horses. As the number of applicants for the major in horse industry management increases, the number of subjects tailored to the major will also increase. Through education, the government will further systematize and specialize in the horse industry.

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When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside that flows through Terlji National Park. Professor Kim, who is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert who has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he started out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to establish a proper horse-riding culture. Starting in September, the graduate school will open a master's course specializing in the horse industry for the first time in Korea.

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Seeing a horse with horseshoes attached with horseshoe walking comfortably will relieve all fatigue all at once." Until now, Jang had two ways to obtain a certificate through a national qualification test or a training course for the Korean Horse Association. It was possible for Jang to obtain a license through a national qualification test, and for a racehorse if he obtained a license through a training course for the Korean Horse Association. Recently, however, the Korean Horse Association's own qualification test has been abolished, allowing only those who pass the national qualification test to engage in the event. If Jang obtains a certificate through a national qualification test, he or she can ride a horse and racehorse.