Guestbook

test008

The subjects for a master's course will be mostly horse racing leaders and business operators in the horse industry, and workers at related organizations or associations. Leaders are all former athletes and instructors. Those who will run a business are essential. In-depth classes in a master's course can further enhance their expertise, and after graduation, they can use what they have learned in the front line. Market analysis specialized in the 'horse industry', identification of consumer behavior, and various marketing and services will be useful in the field. Perhaps in the future, graduate graduate students will play a role in leading the horse industry. Of course not me. We will invite the best people in the horse industry to teach.

test008

If an industry seeks to develop, it must increase the number of expert groups in that field. In that sense, opening a graduate master's course specializing in the horse industry is of great significance. The major of horse industry management encompasses not only professional physical education and daily sports but also various fields such as rehabilitation, facilities, supplies, fashion, and tourism. In addition to marketing, rehabilitation training using services and medicine will be conducted with the focus on horses. As the number of applicants for the major in horse industry management increases, the number of subjects tailored to the major will also increase. Through education, the government will further systematize and specialize in the horse industry.

test008

When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside that flows through Terlji National Park. Professor Kim, who is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert who has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he started out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to establish a proper horse-riding culture. Starting in September, the graduate school will open a master's course specializing in the horse industry for the first time in Korea.

test008

Seeing a horse with horseshoes attached with horseshoe walking comfortably will relieve all fatigue all at once." Until now, Jang had two ways to obtain a certificate through a national qualification test or a training course for the Korean Horse Association. It was possible for Jang to obtain a license through a national qualification test, and for a racehorse if he obtained a license through a training course for the Korean Horse Association. Recently, however, the Korean Horse Association's own qualification test has been abolished, allowing only those who pass the national qualification test to engage in the event. If Jang obtains a certificate through a national qualification test, he or she can ride a horse and racehorse.

test008

Horses are the only animals that wear shoes. The horseshoe is not just a protective gear, but is also directly related to health and race performance. Now that job creation is the biggest topic, Jang Je-sa, an indispensable profession in the horse industry, is attracting the attention of young people as a promising profession.Once regarded as a difficult, dirty, and dangerous 3D profession, Jang is recognized as a special profession in the horse industry. A growing number of young people view Jang as a "promising job" that others have not chosen. It is a rare job in Korea, with only about 80 people currently working there due to its unique professional characteristics. There are 65 certified public servants of the Korean Racing Authority, and some freelancers are ordinary horse riding courses.

test008

CEO Kim Mi-sun, who directly takes care of local direct marketplaces or department store events and monitors market reactions, said, "The best marketing is to take my things and bump into them directly. The customers who have increased like that become my customers." CEO Kim Mi-sun aims to build educational facilities to help young farmers succeed and establish a "fermented food theme park" in Piagol. In order to achieve her dream, she is also focusing on increasing production and expanding into distribution markets such as school meals and exporting to the U.S. market. "Kim Mi-sun, CEO of Jiri San Piagol Food, is taking the lead in the success of businesses and revitalizing the local economy based on product development and active marketing using local specialties,

test008

In addition, the company sells local agricultural products to its own shopping mall or conducts online and offline sales agency to promote coexistence with local residents. It is also playing a big role in attracting local visitors by combining it with local farm restaurants and lodging facilities. The fresh valley campground where nature spreads and the Piagol food tasted at outdoor condominiums are said to be perfect for summer vacation. It also provides various experience programs and accommodation facilities such as Janghak, Kimjang, Goraeso, and Tea Ceremony Education. As a result, sales of 300 million won in 2013 increased to 500 million won in 2016, and the number of visitors to the experience more than doubled to 20,000. The number of farmhouses contracted also increased from six to 20.

test008

In addition, the company sells local agricultural products to its own shopping mall or conducts online and offline sales agency to promote coexistence with local residents. It is also playing a big role in attracting local visitors by combining it with local farm restaurants and lodging facilities. The fresh valley campground where nature spreads and the Piagol food tasted at outdoor condominiums are said to be perfect for summer vacation. It also provides various experience programs and accommodation facilities such as Janghak, Kimjang, Goraeso, and Tea Ceremony Education. As a result, sales of 300 million won in 2013 increased to 500 million won in 2016, and the number of visitors to the experience more than doubled to 20,000. The number of farmhouses contracted also increased from six to 20.

test008

The youngest woman in the country, 31-year-old Lee Jang, was selected as the sixth industrialist in July by the Ministry of Agriculture, Food and Rural Affairs (Minister Kim Young-rok). It was Kim Mi-sun, CEO of Jirisan Pia Gol Foods located in Gurye-gun, Jeollanam-do, who took the lead in creating local income by achieving the third industrialization of the second processed food business by using local specialties such as Jirisan Gorae sap and forest products, and attracting visiting experiences using farms and guest houses. She became a representative of traditional fermented foods at the young age of 31 because of her passion for fermented foods. When she was in college, she continued her studies by visiting fermentation sites and artisans nationwide, and after graduating from college, she led the growth of Jirisan Pia Gol Food,

test008

It cannot be done immediately as if it takes at least five years to fear the curriculum, but the conditions for joining the racehorse in the future will begin by giving signals to production farmers and their opponents how to prepare for it.Last year, a roadmap was drawn from the mid- to long-term race resource management plan to strengthen the competitiveness of Jeju horse racing. Horses that have not been trained or evaluated at all now also enter the racehorse. It takes about 90 days from here to start training and to go to the race. We cannot keep taking this system. Step by step, some of the horses that have finished the start test are allowed in. In the next step, only horses that have passed the 100 percent start test are allowed in.

test008

First of all, we have prepared a 'school system' that systematically conducts production from the production process. Last year, first of all, we reviewed good research data on how to produce Thoroughbred and foster it before and after. There were many data on Thoroughbred in foreign countries and Korea, but none of them were Jeju horses. Standards related to Thoroughbred could not be applied to Jeju horses. Therefore, last year, a standard manual for production, fostering, and training, and specification management suitable for Jeju horses were created. Second, a mid- to long-term roadmap was drawn so that it did not end up with making and distributing manuals. Just as the study patterns are determined according to the university entrance examination system, it is important to set conditions and directions for joining the racehorse.

test008

We also ask for a lot of support and encouragement in this regard, whether it is the government or the sports association. Daemyung Group, which does not spare investment in horseback riding, is playing a role as a driving force in the development of Korean horseback riding in name and reality. Kim Hong-chul, the general manager, said that the "Mayon A Horse," which began in 2015, is continuing to develop, and eventually, he wants to see foreign players bring in their horses and compete normally with domestic athletes by attracting CSI5*. Jeon Sung-won, the current head of the win-win marketing division, and Kim Jin-gap, the head of the Jeju Regional Headquarters, who was the head of the Jeju Regional Headquarters at the time of the agreement for win-win development of the horse industry, are still communicating with farmers in a responsible manner on this important issue, and are constantly developing related policies and applying them to the field.

test008

Mayon-a-horse" started with the hope of raising public interest in horseback riding, a healing sport. In particular, "Mayon-a-horse" learned the advanced trends of Europe, the home of horseback riding, and tried to make a competition comparable to that, and as a result, it has established itself as the current "Mayon-a-horse." A special stadium was set up on natural grass and cultural contents that the public was interested in were incorporated into it. Compared to baseball, which has risen as a representative sport in Korea, the popularization of horseback riding may sound a little distant. However, the audience's response and gaze from the scene during the last two competitions were convinced that the popularization of horseback riding was not far away, and it was the driving force behind the hosting of "Mayon-a-horse 2017."

test008

You may question the effectiveness of the standard manual. So, we designated a demonstration farm. Four farms with facilities and motivation were designated among the producers. I selected 24 from four farms and they are actually training them according to the manual. Jeju National University, which produced the training manual, and staff of the pilot farm meet once a month to show results and refine the manual for difficulties. After some time, the horses were produced according to the manual. They track the data and compare horses that have been trained at the pilot farm with other horses according to their age. We will track and announce how early the race will be and how good their performance will be after the race. Knowing that it will be effective in other farms, we hope that it will spread to other farms soon."

test008

Horses also run at a lower level. There is a lot of deviation from horses with good abilities. Overall, the quality of the race is deteriorating. Jeju Horse Racing is being broadcast in Seoul and Busan, and customers have complained that they can't watch it or what kind of horse racing is it? In fact, employees working at Let's Run Park Jeju have been agonizing over this issue, but there were limitations due to internal circumstances. As Hallama and Jeju Horse ran together, there were many conflicts, so they couldn't afford to systematically pour out training or energy.With the signing of an agreement on industrial development at the end of February 2016, the obstacles to going to Jeju Horse Racing were resolved. I couldn't take the Jeju Horse Racing the way it is now. I had to provide customers with products that I didn't feel ashamed of.

test008

The Horse Industry Promotion Act was enacted by collecting opinions from each class for the development of Korea's horse industry, and many changes and developments are being made, including the implementation of a five-year plan for the development of the horse industry and the designation of a special horse industry zone. The second five-year plan is also being implemented. If there are any shortcomings, it is necessary to look back on whether there are substantial factors to match the external expansion and if there are any shortcomings, it is necessary to find ways to go far together rather than fast by strengthening the foundation. There were many twists and turns due to the innovation of horse racing at the production ranch,

test008

Since 2016, we have been in charge of public relations for the successful implementation and settlement of the riding ability certification system, which was implemented as an important system for popularization and standardization, and we are making efforts to improve the correct perception of the horse industry by using various media tools of our own. In addition, for the first time in a horse-related organization, we have made efforts to promote the value of the horse industry that accompanies society with a meaningful festival of happy companionship of disability and non-disability under the theme of words at the Seoul City Hall Plaza for the first time in order to establish the correct perception of the horse.

test008

Racing Media, as a watchman in the horse industry, is more emphasized as a media that specializes in everything about horses through the Horse Industry Journal and the Horse Culture Newspaper, and sheds in-depth light on the horse industry, related industries and horse culture. An official from the Ministry of Agriculture, Food and Rural Affairs said, "The horse industry has great growth potential and added value in proportion to the increase in national income. It is expected to induce significant economic effects, such as creating jobs in related industries." We hope that the disabled will enjoy health and happiness through horseback riding, and that the disabled will actively participate in jobs in the horse industry and horse-related industries, providing an opportunity for them to greatly contribute to the economic effect of the horse industry.

test008

Therefore, I think the drifting project should be transformed into a virtuous cycle structure that can encompass everything, including the trading market. In particular, it is judged that the construction of a large horse-riding stadium is the most important. A horse-riding stadium must be available to hold horse-riding competitions for a long time there, and through the competition, everything such as domestic horse production, sales, feed, and janggu can be sold and activated. That way, I think the business can be unified. In addition, it would be nice if more such 'Mayon-a-horse' and international competitions were held. Of course, it is a sport. Horse-riding is an official Olympic sport. The recent problem with Jeong Yu-ra was also a negative aspect of political involvement. It is unfortunate that horse-riding is viewed negatively.

test008

Therefore, I think the drifting project should be transformed into a virtuous cycle structure that can encompass everything, including the trading market. In particular, it is judged that the construction of a large horse-riding stadium is the most important. A horse-riding stadium must be available to hold horse-riding competitions for a long time there, and through the competition, everything such as domestic horse production, sales, feed, and janggu can be sold and activated. That way, I think the business can be unified. In addition, it would be nice if more such 'Mayon-a-horse' and international competitions were held. Of course, it is a sport. Horse-riding is an official Olympic sport. The recent problem with Jeong Yu-ra was also a negative aspect of political involvement. It is unfortunate that horse-riding is viewed negatively.

test008

As mentioned earlier, don't say anything negative about other horse riding areas, but find your own characteristics and have colors. For consumers who choose everything in their palm in the mobile era, it makes no sense to just say that we are the best horse riding areas. It's more important how much we provide consumer-centered services. You can't do everything, so you have to find something special. You can use your local natural environment, or you can combine tourism and cultural factors such as local agricultural products. Of course, I know there are some difficulties. To overcome challenges in the long run, the company should shift from traditional methods to customer-focused. Though I am not an expert or employee in the horse industry, I listened carefully to special lectures by experts from outside the horse industry while I was a CEO.

test008

You may question the effectiveness of the standard manual. So, we designated a demonstration farm. Four farms with facilities and motivation were designated among the producers. I selected 24 from four farms and they are actually training them according to the manual. Jeju National University, which produced the training manual, and staff of the pilot farm meet once a month to show results and refine the manual for difficulties. After some time, the horses were produced according to the manual. They track the data and compare horses that have been trained at the pilot farm with other horses according to their age. We will track and announce how early the race will be and how good their performance will be after the race. Knowing that it will be effective in other farms, we hope that it will spread to other farms soon."

test008

However, it is more like cutting my own flesh. Rather, you should have basic facilities such as changing rooms and showers, and adjust them one by one through a facility or movement line that allows you to see the accompanying people riding. Golf, called a nearby leisure sport, is making good use of this point. In the past, golf instructors who taught golf were professional players, pushing and teaching golf customers. However, as golf became increasingly popular and spread, the golf market grew and competition began. In addition, the industry has now changed more customer-oriented than named as consumers' understanding of golf has improved. It would be okay if the horse riding industry paid a little attention and followed, but I don't make such efforts.

test008

The master's course in the horse industry, which will debut from the fall semester this year, will recruit students by July 20. If you apply within the period, you will be notified of your acceptance through document screening. Our graduate school has a wide variety of scholarship benefits and a wide variety of majors, so it would be good to choose. The semester tuition is also relatively cheap, at around 3.7 million won. And you can also get preferential treatment when you enter Sejong University for a Ph.D. program. In order for the horse-riding industry to grow and develop, local horse-riding grounds must have their own grade classification. In addition, it is necessary to provide services and market them at the appropriate level.

test008

For example, in the course related to laws and regulations, you will study laws related to the horse industry, and in the course of learning history, you will learn the culture and history of the horse industry as a whole. It is conducted through remote classes through the Internet. You can easily receive education anytime, anywhere beyond time and space. Whether you are abroad or in the provinces, you can learn if you have the will. If you want to learn the Korean horse industry overseas, such as in China and Southeast Asia, you are not restricted by the conditions of the space. Since the curriculum can be conducted even in a remote place, leaders who are training in the field can obtain a master's degree without coming to the classroom.