Guestbook

test008

In addition to providing all the information and news that took place at the Busan Gyeongnam Racing Park to horse racing fans faster and more lively than anyone else, I think the history and culture of Korean horse racing have been represented by the Horse Racing Culture Newspaper, which is proud to be the number one horse racing orthodoxy in Korea. As such, I applaud the continuous efforts made for the continuous development of Korean horse racing. In addition, I would like to thank the Horse Racing Culture Newspaper for its excellent role as a medium of the horse racing world by listening to each horse racing fan's voice for a positive recognition of Korean horse racing culture. However, Korean horse racing still has a negative view of horse racing.

test008

The Horse Industry Promotion Act was enacted by collecting opinions from each class for the development of Korea's horse industry, and many changes and developments are being made, including the implementation of a five-year plan for the development of the horse industry and the designation of a special horse industry zone. The second five-year plan is also being implemented. If there are any shortcomings, it is necessary to look back on whether there are substantial factors to match the external expansion and if there are any shortcomings, it is necessary to find ways to go far together rather than fast by strengthening the foundation. There were many twists and turns due to the innovation of horse racing at the production ranch,

test008

Since 2016, we have been in charge of public relations for the successful implementation and settlement of the riding ability certification system, which was implemented as an important system for popularization and standardization, and we are making efforts to improve the correct perception of the horse industry by using various media tools of our own. In addition, for the first time in a horse-related organization, we have made efforts to promote the value of the horse industry that accompanies society with a meaningful festival of happy companionship of disability and non-disability under the theme of words at the Seoul City Hall Plaza for the first time in order to establish the correct perception of the horse.

test008

Racing Media, as a watchman in the horse industry, is more emphasized as a media that specializes in everything about horses through the Horse Industry Journal and the Horse Culture Newspaper, and sheds in-depth light on the horse industry, related industries and horse culture. An official from the Ministry of Agriculture, Food and Rural Affairs said, "The horse industry has great growth potential and added value in proportion to the increase in national income. It is expected to induce significant economic effects, such as creating jobs in related industries." We hope that the disabled will enjoy health and happiness through horseback riding, and that the disabled will actively participate in jobs in the horse industry and horse-related industries, providing an opportunity for them to greatly contribute to the economic effect of the horse industry.

test008

Last year, the first five-year comprehensive plan for fostering the horse industry closed last year. In 2011, the Ministry of Agriculture, Food and Rural Affairs set a goal to develop the late industry into a new source of income for farming and fishing villages in the FTA era, and made efforts to expand the base of the horse-riding population, focusing on youth and families. In addition, the government also established a policy to foster the horse industry as a driving force for the development of the livestock industry and revitalization of farming and fishing villages. Over the past five years, horseback riding has contributed to the public health, including daily sports and rehabilitation therapy, and has successfully carried out emotional purification and mental treatment

test008

It was expected that the pace would be very fast because it was a 1400m race. However, if the order goes smoothly and the fourth corner is well followed, in the last round, I was confident and ran the race without much difficulty. I've won 50 games for the first time in my career, and I don't think this number is a number that can be easily exceeded. Therefore, it was a very meaningful year, and furthermore, it was a year when I won the race for the first time, and there were no injuries that were most worrisome. In particular, I think it was a memorable year because I met a lot of good Maples such as "Ryan Santa" and "Tamla Ace."

test008

It was expected that the pace would be very fast because it was a 1400m race. However, if the order goes smoothly and the fourth corner is well followed, in the last round, I was confident and ran the race without much difficulty. I've won 50 games for the first time in my career, and I don't think this number is a number that can be easily exceeded. Therefore, it was a very meaningful year, and furthermore, it was a year when I won the race for the first time, and there were no injuries that were most worrisome. In particular, I think it was a memorable year because I met a lot of good Maples such as "Ryan Santa" and "Tamla Ace."

test008

If you come to the inland domestic horse auction organized by the association, you will be able to meet the high-quality horses produced and nurtured by producers and the breeders of Let's Run Farm under the support of Let's Run Farm longevity at the price of the foam removal, so we ask for your active interest and participation. Based on the already planned Saemangeum Horse Industrial Complex, we look forward to the active cooperation and support of related agencies and the government in reflecting the national project of the Saemangeum Horse Co-production Promotion Complex, which is being pursued by the association to dramatically reduce management costs and produce and foster excellent racehorses to promote the sustainable development of racehorse production farms and Korean horse racing.

test008

What is more worrisome is that sales increased slightly in the first quarter compared to last year, but sales are rather decreasing as we enter the race in April. Sales per week reached KRW 132 billion to KRW 134 billion in March, but gradually declined to KRW 127.8 billion in the second week of April, when the spring festival began, a whopping KRW 6 billion decrease from the end of March. The sharp drop in sales in April is attributed to the reduction of the number of races in Seoul to 10 races. While the number of races in Seoul has been reduced, the number of relay races in Pukyong has increased, but the sales have decreased due to the fact that a significant number of horse racing fans still have a lower preference for Pukyong. Another reason is that as the temperature rises in April, the number of horse racing fans on spring outings is estimated to have increased.

test008

Although there is some assistance from the Korean Horse Association, the current auction market, which is centered on two-year-olds, where producers pay most of the costs of fostering before and after, is adding to the burden on producers. Active support is needed if conditions are created in the future and the association takes the lead in fostering later.Preferably, various support measures and systems should be in place for the reorganization of the auction market centered on 1-year-old horses, like in advanced countries. Inland horse owners are efficiently using the grasslands of Let's Run Farm Jangsu, and training has been possible regardless of weather conditions on the 400-meter indoor road in Let's Run Farm Jangsu, which was completed earlier this year.

test008

I applaud the racing media officials' hard work for the development of the horse industry even during a difficult time when the overall horse industry is shrinking due to internal and external factors. It is considered a serious time for all participants, including producers, horse racing, the Korean Horse Association, the media, and the Ministry of Agriculture, Food and Rural Affairs, to take the reins once again and work together to pave the way for a new leap forward so that the horse industry, including horse racing, can establish itself as a new growth engine as soon as possible. The management difficulties of inland racehorse producers are also more serious than ever.

test008

Currently, the Korean Racing Authority is setting its sights on becoming an advanced racehorse for a new leap. Recently, the Pukyong Racehorse "Triple Nine" won a race against a top-class foreign racehorse in the Godolphin Mile at the Dubai World Cup, one of the best in the world, and the mainstay achieved stellar results, winning the Dubai World Cup qualifying round. In addition, many changes and efforts are under way, including the implementation of horse racing, the change of systems, and the production and introduction of excellent racehorses. Despite the efforts of the horse racing community, various regulations that are not seen in other horse racing countries are pouring out.

test008

Support should also be fully supported and supported. If you gather businessmen and hold programs and events, it is several times more effective than targeting the general public. If these people fall into horseback riding, they may contribute to the development of horseback riding in the form of sponsorship. In the case of grassroots horse riding competitions promoted by the Korean Horse Association, the purpose is also good, so if you attract businessmen, you can naturally have sponsorship to promote your company. In addition, it will be very popular to run training, field trips, and programs for businessmen in places like the Korean Horse Association's Let's Run Farm longevity or the external riding course of each local government. And they can not only expand the base of horse riding but also return to reinvestment for the industry.

test008

Just as entrepreneurs contributed to the revitalization of golf, entrepreneurs must lead in order to revitalize the consumption culture of horseback riding. It is regrettable that the horse industry is not interested in the participants of the CEO course of equestrian culture, which consists of such opinion leaders. It would be nice to encourage and support each other for the development of the horse industry. The Ministry of Agriculture and Forestry has always said through external business reports or business plans that programs are needed to develop and revitalize horseback riding, and that development should be promoted, and they do not seem to be interested at all. For a while, I have expressed such opinions and suggested businesses, but there is no sound coming back.

test008

As mentioned earlier, don't say anything negative about other horse riding areas, but find your own characteristics and have colors. For consumers who choose everything in their palm in the mobile era, it makes no sense to just say that we are the best horse riding areas. It's more important how much we provide consumer-centered services. You can't do everything, so you have to find something special. You can use your local natural environment, or you can combine tourism and cultural factors such as local agricultural products. Of course, I know there are some difficulties. To overcome challenges in the long run, the company should shift from traditional methods to customer-focused. Though I am not an expert or employee in the horse industry, I listened carefully to special lectures by experts from outside the horse industry while I was a CEO.

test008

First of all, the reason why facility operation and development, marketing, distribution, services, events, and program planning are necessary is for consumers. The consumer market is activated only when it is centered on consumers, and the current horseback riding industry is centered on the horse riding course, not the consumer. Whether it is establishing an instructor who used to be an athlete or putting a horse in front of him, the company does not focus on consumers in terms of facilities and atmosphere. Other leisure sports, including golf, are already breaking away from such aspects of the past. Facilities are also being developed mainly by customers and are currently operating events, programs and communication services, but the horseback riding industry has remained the same in the past.

test008

However, it is more like cutting my own flesh. Rather, you should have basic facilities such as changing rooms and showers, and adjust them one by one through a facility or movement line that allows you to see the accompanying people riding. Golf, called a nearby leisure sport, is making good use of this point. In the past, golf instructors who taught golf were professional players, pushing and teaching golf customers. However, as golf became increasingly popular and spread, the golf market grew and competition began. In addition, the industry has now changed more customer-oriented than named as consumers' understanding of golf has improved. It would be okay if the horse riding industry paid a little attention and followed, but I don't make such efforts.

test008

The master's course in the horse industry, which will debut from the fall semester this year, will recruit students by July 20. If you apply within the period, you will be notified of your acceptance through document screening. Our graduate school has a wide variety of scholarship benefits and a wide variety of majors, so it would be good to choose. The semester tuition is also relatively cheap, at around 3.7 million won. And you can also get preferential treatment when you enter Sejong University for a Ph.D. program. In order for the horse-riding industry to grow and develop, local horse-riding grounds must have their own grade classification. In addition, it is necessary to provide services and market them at the appropriate level.

test008

For example, in the course related to laws and regulations, you will study laws related to the horse industry, and in the course of learning history, you will learn the culture and history of the horse industry as a whole. It is conducted through remote classes through the Internet. You can easily receive education anytime, anywhere beyond time and space. Whether you are abroad or in the provinces, you can learn if you have the will. If you want to learn the Korean horse industry overseas, such as in China and Southeast Asia, you are not restricted by the conditions of the space. Since the curriculum can be conducted even in a remote place, leaders who are training in the field can obtain a master's degree without coming to the classroom.

test008

The subjects for a master's course will be mostly horse racing leaders and business operators in the horse industry, and workers at related organizations or associations. Leaders are all former athletes and instructors. Those who will run a business are essential. In-depth classes in a master's course can further enhance their expertise, and after graduation, they can use what they have learned in the front line. Market analysis specialized in the 'horse industry', identification of consumer behavior, and various marketing and services will be useful in the field. Perhaps in the future, graduate graduate students will play a role in leading the horse industry. Of course not me. We will invite the best people in the horse industry to teach.

test008

If an industry seeks to develop, it must increase the number of expert groups in that field. In that sense, opening a graduate master's course specializing in the horse industry is of great significance. The major of horse industry management encompasses not only professional physical education and daily sports but also various fields such as rehabilitation, facilities, supplies, fashion, and tourism. In addition to marketing, rehabilitation training using services and medicine will be conducted with the focus on horses. As the number of applicants for the major in horse industry management increases, the number of subjects tailored to the major will also increase. Through education, the government will further systematize and specialize in the horse industry.

test008

When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside that flows through Terlji National Park. Professor Kim, who is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert who has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he started out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to establish a proper horse-riding culture. Starting in September, the graduate school will open a master's course specializing in the horse industry for the first time in Korea.

test008

Seeing a horse with horseshoes attached with horseshoe walking comfortably will relieve all fatigue all at once." Until now, Jang had two ways to obtain a certificate through a national qualification test or a training course for the Korean Horse Association. It was possible for Jang to obtain a license through a national qualification test, and for a racehorse if he obtained a license through a training course for the Korean Horse Association. Recently, however, the Korean Horse Association's own qualification test has been abolished, allowing only those who pass the national qualification test to engage in the event. If Jang obtains a certificate through a national qualification test, he or she can ride a horse and racehorse.

test008

Horses are the only animals that wear shoes. The horseshoe is not just a protective gear, but is also directly related to health and race performance. Now that job creation is the biggest topic, Jang Je-sa, an indispensable profession in the horse industry, is attracting the attention of young people as a promising profession.Once regarded as a difficult, dirty, and dangerous 3D profession, Jang is recognized as a special profession in the horse industry. A growing number of young people view Jang as a "promising job" that others have not chosen. It is a rare job in Korea, with only about 80 people currently working there due to its unique professional characteristics. There are 65 certified public servants of the Korean Racing Authority, and some freelancers are ordinary horse riding courses.

test008

CEO Kim Mi-sun, who directly takes care of local direct marketplaces or department store events and monitors market reactions, said, "The best marketing is to take my things and bump into them directly. The customers who have increased like that become my customers." CEO Kim Mi-sun aims to build educational facilities to help young farmers succeed and establish a "fermented food theme park" in Piagol. In order to achieve her dream, she is also focusing on increasing production and expanding into distribution markets such as school meals and exporting to the U.S. market. "Kim Mi-sun, CEO of Jiri San Piagol Food, is taking the lead in the success of businesses and revitalizing the local economy based on product development and active marketing using local specialties,