Guestbook

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Europe is a completely different horseback riding system from Korea and is the birthplace of horseback riding, so I am here. Since I was young, I thought that I should ride well in Korea and advance to Europe later. I think you liked me for how I worked hard. After studying, I have tried so hard that I can only ride horses and then horses. I represented Korea at the Incheon Asian Games and went to Europe, and I realized again that I really have a long way to go. I think he recognized me in the process. Since horseback riding is a long-term sport, and the gold medalist in the equestrian event at the Rio Olympics is 53, I will try my best to meet the expectations with constant enthusiasm.

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The second is to utilize and organize idle assets generated in the process of expanding the business. Assets that have invested a lot of capital, such as the Gyeongju racetrack and the Seocho-Mapo over-the-counter sales office, but have not been able to utilize them, need wisdom to find hidden values, and a decision to quickly judge the gains and losses, and put them into action. This is one of the most difficult tasks entrusted to the headquarters. The third is to create a digital revolution that combines horse racing contents and ICT. Recently, popular sports such as soccer and baseball are attempting to increase marketability and connect consumers by utilizing ICT. I think it is time for horse racing to cope with such changes. The fourth is the theme park project that will make LetsRunPark a mecca for horse culture. Until now, racetracks had only betting and no culture. It is time for Let's Run Park to be reborn as the center of horse culture.

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The second is to utilize and organize idle assets generated in the process of expanding the business. Assets that have invested a lot of capital, such as the Gyeongju racetrack and the Seocho-Mapo over-the-counter sales office, but have not been able to utilize them, need wisdom to find hidden values, and a decision to quickly judge the gains and losses, and put them into action. This is one of the most difficult tasks entrusted to the headquarters. The third is to create a digital revolution that combines horse racing contents and ICT. Recently, popular sports such as soccer and baseball are attempting to increase marketability and connect consumers by utilizing ICT. I think it is time for horse racing to cope with such changes. The fourth is the theme park project that will make LetsRunPark a mecca for horse culture. Until now, racetracks had only betting and no culture. It is time for Let's Run Park to be reborn as the center of horse culture.

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There is a circular structure, such as producing and training young horses and then selling them, or buying and growing them as young horses and reselling them. In addition, there are cases where players with good horses participate in competitions and produce excellent records and sell them at high prices. It cannot be said uniformly, and it varies greatly. It is like a stock. When horses are young, they are bought relatively cheaply, grown and sold again, and as this process is repeated, farmers also make some profit. If a horse is successful, it can generate even greater profits.

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It is judged that it is time for a new paradigm shift that has shed traditional values at the historical turning point of Korean horse racing. In the face of these serious concerns, Chairman Si Myung-kwan has made a breakthrough in the great transformation of perspective and frame, and based on his innovation experience over the past two years, the New Business Promotion Headquarters has been launched to solve more fundamental problems. First of all, as I said in the background of the launch, I will draw a big picture of securing the social existence of the Korean horse racing society and the social justification of the implementation of horse racing. Based on that picture, you will seek the consent of the media, the government, the National Assembly, and internal and external stakeholders, and you will implement the picture one by one.

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For the selection match, I had to come to Korea from Europe, but it was difficult to get in shape because I was undecided, and I set a date for going to Korea to almost shoot it this time. It's not like I can go to tomorrow right away, and I have to go through a quarantine. You can't work out in the quarantine center, so you need enough time and schedule. Thankfully, Park Yoon-kyung, CEO of Steven, helped me a lot. For the first time, he gave me a sponge at the Stephen Hiking Club, and Ktoto also helped me after hearing my situation. Guess Korea sponsored in-kind so that I could exercise comfortably.

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Games, so I don't know exactly the situation in the domestic horse racing world. However, when I returned home for the National Sports Festival or major competitions, I could feel indirectly that it became really difficult to ride horses in Korea. The difficulty seemed greater than expected. I tried to get sponsorship from Korean companies for my activities in Europe, but it was not easy.If you look at the horses playing in Korea, they have not changed much from the past. Still, when the domestic horse riding situation was good, the horses were bought in Europe

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He helped me a lot physically and mentally until I came to Korea and found a horse for the starting game. The story is complicated, but it is true that Coach Lieben provided a lot of support. In Europe, there are sometimes two or three people who face each other on a sponsorship basis. Some places in Europe gave me a sponsor, so I came to Korea. It is not common. It was certainly not an easy case. In my case, I had to travel from Europe to Korea, and the shipping cost of horses was not easy. It costs more than 40 million won to transport horses, but it costs more than 40 million won to return. I came to Korea with a lot of help,

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It is a principle of competitiveness based on the loss of victory, a principle of fairness that minimizes reasonable advantages and disadvantages between product components, and a principle of policy that pursues equity and rational distribution among horse racing members. However, this is applied equally not only to the horse racing world, but also to all sports and corporate management activities. Until now, the horse racing society has not considered principles for future development and leap forward, as it has been buried in the principles of horse racing that are so natural. Leisure consumption, including betting, is changing rapidly. In order to reflect the changing tastes of consumers and maintain the glory of the past, I think some considerations of horse racing are needed, and those are cooperation, communication, and future.

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Legal and institutional restrictions play a role in the recognition of horse racing as gambling. It is unfortunate that many horse racing fans are illegally leaving due to betting caps or access restrictions. I think it is a part that the entity should strive for. The mystery analysis competition has additional prize money that can be obtained as a result of good mystery analysis, as there are prize money in addition to the prize money earned from betting on horse racing. I hope there will be more competitions where horse racing reasoning skills are competed rather than the so-called 'money-for-money'. I also personally think that the prize money will become bigger like overseas and the participation of overseas horse racing fans will improve the perception.

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The second is to utilize and organize idle assets generated in the process of expanding the business. Assets that have invested a lot of capital, such as the Gyeongju racetrack and the Seocho-Mapo over-the-counter sales office, but have not been able to utilize them, need wisdom to find hidden values, and a decision to quickly judge the gains and losses, and put them into action. This is one of the most difficult tasks entrusted to the headquarters. The third is to create a digital revolution that combines horse racing contents and ICT. Recently, popular sports such as soccer and baseball are attempting to increase marketability and connect consumers by utilizing ICT. I think it is time for horse racing to cope with such changes. The fourth is the theme park project that will make LetsRunPark a mecca for horse culture. Until now, racetracks had only betting and no culture. It is time for Let's Run Park to be reborn as the center of horse culture.

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Recently, I heard that China is investing heavily in dressage. It is said that a lot of good dressage horses have been imported from Europe. The horses that Korean athletes ride are more expensive and have higher levels than in Japan. I understand that the price of a horse for a Korean athlete who competes in various competitions such as the Asian Games is more than twice that of a Japanese athlete. In Korea, the price of a horse rides varies, and the athletes go to the U.S. or Europe for individual training. However, most Japanese athletes work in Japan and participate in competitions while working at a horse-riding club. In my opinion, the level of Korean is higher than that of Japan.

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It is judged that it is time for a new paradigm shift that has shed traditional values at the historical turning point of Korean horse racing. In the face of these serious concerns, Chairman Si Myung-kwan has made a breakthrough in the great transformation of perspective and frame, and based on his innovation experience over the past two years, the New Business Promotion Headquarters has been launched to solve more fundamental problems. First of all, as I said in the background of the launch, I will draw a big picture of securing the social existence of the Korean horse racing society and the social justification of the implementation of horse racing. Based on that picture, you will seek the consent of the media, the government, the National Assembly, and internal and external stakeholders, and you will implement the picture one by one.

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For example, if there are words that are insensitive to reactions, if there are words that are sensitive, and if there are words that are naturally above the head, there are words that are below. I don't think there is a correct answer, so I don't make a separate manual. Also, Japanese language experts are reluctant to manualize related know-how. As soon as the know-how is written in text, it is seen as 'this is the correct answer', so there is a concern that someone else may raise an objection. If it is a mathematical formula figuratively, the answer is fixed and there is a formula for solving it, but if you interpret a novel, there will be no one way.

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Dirtbread, which was mainly used as a racehorse at racetracks until the mid-1990s, was used as a horse for horseback riding by itself. However, as European warmbloods began to be introduced in Korea in the mid-1990s, the technology of horse racing was naturally eliminated. Professional sports horseback riders begin to ride the warmblood, which is far more physically superior, and the skills of driving and training racehorse, which are not profitable, have not forgotten their existence. Japan continued to pass on the technology of driving and training racehorse, even though it was in a similar situation to Korea,

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The New Business Headquarters is, in a word, the headquarters preparing for future milestones in the Korean Horse Association. The business environment of the company is changing rapidly. The business environment of the Korean Horse Association and the horse racing environment are also changing so rapidly that it is impossible to predict. If companies do not prepare in advance in this period of cataclysm, they will have to face great internal difficulties or accept forced changes due to external factors. The Korean Horse Association, a public enterprise, is no exception. A public enterprise exists for a special purpose. If the purpose of its existence is not obtaining social consent or resistance from the people, there is no future for the public enterprise. Horse racing has entered a decline worldwide. Anyone who is a seed in the horse racing industry knows how the European and American horse racing industries are declining.

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There are calls from schools for the disabled asking if they can ride rehabilitation horses, and inquiries about whether they can ride experience horseback riding at vocational schools. I also got a call from Seoul, which is more than 60 kilometers away, and although it was embarrassing because it was far away, I went out more in terms of social contribution than profit. Profit is important, but I think there is a great need for horse-riding companies to lower the wall of awareness of horse-riding and make efforts to reach the public. The most urgent priority is to popularize horse-riding. This is because if horse-riding is familiar to the public, many people will visit the horse-riding site,

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The horse racing innovation advocated by Chairman Si Myung-kwan is "openness, competition and market expansion." Last year, Chairman Hyun said that Korean horse racing faced an unprecedented crisis under regulatory pressure, including the expansion of all over-the-counter sales outlets and the full implementation of electronic cards, at a time when customers have plummeted 42 percent over the past decade and sales have been red-lighted, and emphasized the need for horse racing innovation as a desperate reflection on horse racing products that are being neglected after self-reflection of cutting bones to overcome this crisis.The Korean Racing Authority is pushing for internationalization and advancement to find the right way for Korean racing. In particular, this year, it is planning various policies to improve the constitution of Korean racing along with major projects such as promotion to Part II, hosting the Korea Cup International Racing Championship, and hosting the 2018 Asian Racing Conference.

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My wife had no relationship with horses. I met her through an introduction, and as we went on a date and hang out together, my wife naturally became familiar with horses. I bought three horses and went on a lot of dates together, but that's what I've come to this far. I gave my children a ride on a horse date, and they were happy to see each other, and things like that continued. I am grateful to my wife.He hopes that the couple will work hard together and it will be of great help to vitalize youth horseback riding, and he also has a desire to become a role model for youth horseback riding clubs in Korea. Later on, he wants to open a chain store named after our horseback riding club.

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Our horse-riding course does not even receive student horse-riding support, but it is operating well. It is because I played hard. What I felt in the field is that it is an area that has enough potential if I work hard. I started the business with three horses at the beginning, but now it is 23, including medium-sized horses. It explains the process of growing from the beginning to the present. We really ran with our bodies. There were times when it was 50,000 won a day, and there were times when it rained and ruined it. He said he was happy at the same time, even though he burned a lot, 500,000 won was spent.

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Soon after, they gave birth to babies. So far, 10 Ising have been born. Every year, it produces more than three. Some of them have bred wormblood and Hallama, and there are various kinds such as shutland ponies and miniatures. Pony is produced and sold a lot like an experience farm. The one born by crossing Hallama and Warmblood is really good, so we don't sell it. It's a very nice horse, so I'm not willing to sell it. Hallama is being sold a lot at horse riding. Since it is located outdoors in our horseback riding club, sometimes forklanes and dump trucks can be seen, but our horses aren't surprised because they're used to it.

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In 2015, the Korean Horse Association pushed for major changes and innovations to reverse the Korean horse race, which shows signs of declining, but the negative image of the society as a whole has hardly improved. The establishment of the Seocho and Mapo branches, which were promoted by the Korean Horse Association, was canceled, and the Yongsan branch, which started its operation after twists and turns, had to suffer from strong opposition from some local residents and civic groups. The Korean Horse Association has been making continuous efforts to improve its negative image as it faces a crisis of a gradual decline in sales and a decrease in the number of horse racing people after its peak in 2000. In particular, since the inauguration of Chairman Si Myung-kwan, who was the first businessman to serve as the head of the Korean Horse Association, the Korean Horse Association has been focusing on improving its deteriorated image, calling for intensive innovation differentiated from the previous one.

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While thinking about what to do ahead of college graduation, I thought about the "Children's Horseback Riding Project using Pony." Since I was young, my father has no qualms about raising animals, including deer, pigs, and goats, so I had no qualms about raising animals, and the horse-riding I learned as an elective in college became a connection. The horse-riding instructor praised me when I learned horse-riding the same way, but when I saw that I had learned it faster than other friends. And at the time of my third stint, the instructor even asked me if I would like to help him work in the horse-riding field.

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In addition, if a new space called a theme park is presented to the general public who do not cross the threshold of the racetrack due to their preconceived notions about horse racing, it will greatly contribute to the popularization of horse racing. In addition, it should be taken as a lesson that foreign horse racing entities such as Hong Kong, the United Kingdom, Australia, and the United States are responding to a decrease in ticket sales by diversifying their revenue sources through F&B projects. Ultimately, the theme park project is the effect of improving the image of horse racing. If Gwacheon's Let's Run Park is further expanded and developed, the horse racing business will become an item in the park. The renovation of the Ferris wheel is also being promoted in the direction of improving the image of horse racing and increasing the value of corporate assets by preparing for changes in the future viewing environment and increasing the utilization of non-mileage.

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As word of mouth went out among parents, inquiries were made one after another, and if demands for the horseback riding program were gathered at a certain scale, it led to group inquiries from kindergartens or schools. In addition, it contributed not only to word of mouth, but also to publicity through SNS and parenting communities. It seems that useful information related to parenting and education was indirectly promoted because there was a culture of sharing among parents. In order to meet these interests and expectations, events are often held. We are trying to find services tailored to consumers by offering large discounts during the hot or cold season,