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First, the horse stable area is large, and each one is equipped with air conditioning. And everything is pleasant. Next to it is a grassland for exercise; the grassland attached to the village of Masah, where eight dogs live, is only about one thousand pyeong. This is something we cannot imagine. It's true that this is possible because Dubai is a wealthy country. Even if it doesn't reach that point, the current aging of the massage system also needs to be addressed first.
Friday, October 09 2026 - 01:13 AM
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Even on the day of the interview,Choi Byung-bu showed his special affection by personally checking on Triple Nine’s' safety. A corner of Chairman Choi Byung-bu’s office filled with horse-related plaques.I’m considering about four domestic races for this year. There are about four events: the Busan Mayor’s Cup in July, the Korea Cup in September, the President’s Cup, and the Grand Prix. I'm also considering letting him run a regular workout session in the middle.There may be many reasons why Triple9 has come this far, including good management,
Friday, October 09 2026 - 01:10 AM
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Yoshida Ma-ju shows me videos and brags about how much she boasts to me. Even though we won when we faced each other. Honestly, from an objective standpoint, the difference with Japan is indeed significant. The difference was clear just by looking at the number of equestrian officials who visited Dubai. There were only about ten horse racing officials from Korea in total, whereas Japan had around 30 to 40 journalists, and including staff, it seemed to be about 100.Last Sunday, a plaque of appreciation ceremony for the Dubai World Cup was held at LetsRun Park Pukyong.
Friday, October 09 2026 - 01:02 AM
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Our team, 'Triple Nine,' had played in the rain and on wet sand before, so we thought that if the rain continued, we would have the advantage. But it stopped raining on the morning of the race, and it didn't rain when I actually started running.I met Yoshida Mazu of Japan in Dubai. It is the face of the famous Japanese phrase nani.We faced off in Super Saturday, and 'Triple Nine' finished fifth while 'Nani' came in sixth, so we won. At the venue, Ambassador Park Kang-ho and his wife joked,Still, Japan won.
Friday, October 09 2026 - 12:59 AM
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Domestic horses, including 'Triple Nine,' usually raced in Korea at intervals of five to six weeks. But in Dubai, he played every 20 days on average, a shorter interval. I raced four times over three months: January 19, February 9, March 5, and March 25. Because it was such a nice-sounding phrase, it didn't show on the surface, but I couldn't help thinking that I might have been drained of energy. Looking back, I can’t shake the thought that if they hadn’t played twice in the Dubai World Cup Carnival,
Friday, October 09 2026 - 12:57 AM
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Whenever my horse runs in a regular race, I drop everything and head to the racetrack. In fact, doing a 9 to 10-hour long flight at a relatively young age is no easy task. However, I think it is the owner's duty to be there when their horse is galloping. And there are also things I must see. I'm not exactly free, but I think it ultimately depends on one's determination.Looking back now, I can’t help but feel regret that I only got to play one match at the Dubai World Cup Carnival.
Friday, October 09 2026 - 12:54 AM
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Following a poor performance in October, his results in November were also disappointing, so he spent two months resting. Perhaps because of that experience, participating in an international competition was not entirely welcome, and I felt a sudden reluctance to take part. So I asked which horses would be competing in Korea, and they said 'Power Blade,' 'Mainstay,Different Dimension,and 'Seoul Bullet' would be participating.Since 'Triple Nine' was selected as the national representative horse for two consecutive years,
Friday, October 09 2026 - 12:50 AM
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Looking at examples abroad, older people also enjoy horseback riding. In South Korea, older people may not be able to hike due to leg pain, but if they know how to ride a horse a little, they can definitely go on an outing. Many local governments are creating cross-country cycling routes, and since these trails are not strictly for running, I think they will establish themselves as a suitable leisure activity even for older people.An MOU has already been signed with Jeju National University,
Friday, October 09 2026 - 12:45 AM
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It is one of the most difficult tasks assigned to headquarters. The third is to spark a digital revolution by integrating horse racing content with ICT. Recently, popular sports such as soccer and baseball have been using ICT to enhance their marketability and connect consumers. I believe it is time for horse racing to respond to these changes. The fourth is the theme park project to turn LetsRun Park into a mecca of horse culture. Until now, racetracks had only had betting, but no culture. Now is the time for LetsRun Park to be reborn as a hub of horse culture. We aim to make LetsRun Park a theme park that coexists with the local community, contributes to the public’s leisure, and instills a nostalgia for horses.
Thursday, October 08 2026 - 11:24 AM
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In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.
Thursday, October 08 2026 - 11:18 AM
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To reflect changing consumer preferences and sustain past glories, horse racing needs to consider several factors: cooperation, communication, and a vision for the future. All popular sports operate based on the close teamwork of all participants, including athletes, teams, sponsors, and fans. Upgrading Korean horse racing requires cooperation among all stakeholders based on improving the quality of racing products, and collaboration within the areas that make up these products is of utmost importance. A culture of cooperation cannot arise without mutual trust.
Thursday, October 08 2026 - 11:13 AM
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In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.
Thursday, October 08 2026 - 11:10 AM
Comments:
To reflect changing consumer preferences and sustain past glories, horse racing needs to consider several factors: cooperation, communication, and a vision for the future. All popular sports operate based on the close teamwork of all participants, including athletes, teams, sponsors, and fans. Upgrading Korean horse racing requires cooperation among all stakeholders based on improving the quality of racing products, and collaboration within the areas that make up these products is of utmost importance. A culture of cooperation cannot arise without mutual trust.
Thursday, October 08 2026 - 11:02 AM
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Soccer is seeking revival by creating a culture of sharing—connecting players with audiences and audiences with each other—through social media. I believe that if the culture of communication between spectators and the racers (horses and jockeys) does not become active, and if there is no shared story among the audience, things will become increasingly difficult in the future. A system should be established to communicate with the audience throughout the entire race, ensuring that the horse’s breathing, the jockey’s breath, screams, and shouts are transmitted vividly over the air. Fields like this must be developed quickly for the survival of horse racing. And it is the future that we need to ponder more deeply.
Thursday, October 08 2026 - 10:34 AM
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It is one of the most difficult tasks assigned to headquarters. The third is to spark a digital revolution by integrating horse racing content with ICT. Recently, popular sports such as soccer and baseball have been using ICT to enhance their marketability and connect consumers. I believe it is time for horse racing to respond to these changes. The fourth is the theme park project to turn LetsRun Park into a mecca of horse culture. Until now, racetracks had only had betting, but no culture. Now is the time for LetsRun Park to be reborn as a hub of horse culture. We aim to make LetsRun Park a theme park that coexists with the local community, contributes to the public’s leisure, and instills a nostalgia for horses.
Thursday, October 08 2026 - 10:32 AM
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Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.
Thursday, October 08 2026 - 10:25 AM
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Until now, the main park has been created and developed according to the tastes of past chairpersons, falling short of expectations in terms of identity and efficiency. Chairman Hyun Myung-kwan faced the same dilemma, but he presented a clear vision of a “horse theme park” at his inauguration and has been advancing it with consistent policies. There are three main reasons for pursuing the theme park project. First is the mission as a public enterprise. The Korea Racing Authority was established to promote the national economy and the development of the horse industry, as well as to enhance the welfare of the people and enable them to enjoy their leisure time. Horse racing is a means necessary to achieve these public interest objectives.
Thursday, October 08 2026 - 09:52 AM
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Some of the supported horses are not suitable for beginners,but they are paying special attention to them, including reassigning them.The book also did not overlook the exercise benefits and functions of horseback riding.He emphasized that although many people regard horseback riding as a high-end sport, calling it the best exercise for physical and mental health,it should become more accessible.When he visited Italy, he was impressed by the well-equipped stallion facilities at a private riding club and by members riding
Thursday, October 08 2026 - 09:29 AM
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Until now, the main park has been created and developed according to the tastes of past chairpersons, falling short of expectations in terms of identity and efficiency. Chairman Hyun Myung-kwan faced the same dilemma, but he presented a clear vision of a “horse theme park” at his inauguration and has been advancing it with consistent policies. There are three main reasons for pursuing the theme park project. First is the mission as a public enterprise. The Korea Racing Authority was established to promote the national economy and the development of the horse industry, as well as to enhance the welfare of the people and enable them to enjoy their leisure time. Horse racing is a means necessary to achieve these public interest objectives.
Thursday, October 08 2026 - 09:29 AM
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Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.
Thursday, October 08 2026 - 09:27 AM
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Regular riders seem to care more about how it feels or what it functions when they wear it rather than the brand. It was more effective for promoting Penakova to people to have played a few months in Japan than to have played diligently in Korea for four years. It seems that domestic athletes are only now showing interest in Penakova’s equestrian uniform after seeing that Japanese competitors at the European competition wore it. This is a disappointing aspect.
Thursday, October 08 2026 - 09:22 AM
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By chance, that athlete went on to win the dressage event at the All-Japan Championships, making him widely known in the Japanese equestrian world. She became even more well-known because she never missed first place in dressage and consistently achieved excellent results. Then, through an agency specializing in equestrian apparel, we received an offer, and recently our brand was officially launched in a shop inside a craneside riding stable in Japan.
Thursday, October 08 2026 - 09:19 AM
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Just as people who don’t play golf wear golf wear or people who don’t hike wear hiking clothes, riding wear can also be enjoyed as everyday clothing by the general public. Just as someone who doesn’t hike might start thinking about going to the mountains after wearing hiking clothes, someone who doesn’t ride may feel like trying horseback riding after seeing themselves in riding gear. If the horse industry shifts its focus toward fashion, there is certainly an opportunity to introduce it to the general public.To enter the Japanese equestrian market,
Thursday, October 08 2026 - 09:17 AM
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Since the association’s funeral directors travel across the country for work, their approach may differ somewhat from that of other associations. Although there is an executive director, they cannot work full-time because they must support themselves as an active funeral director.I went to the JRA Funeral Education Center in Japan in 1997 for a funeral training course. I was being trained by a local funeral expert, and the doctor asked me, "Why do Korean funeral directors ask the same questions every time they come for training
Thursday, October 08 2026 - 09:13 AM
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No matter what exercise I did, I couldn’t manage it, but learning horseback riding definitely worked. My body felt lighter now. It is beneficial not only for men, but for people of all ages and genders. But you have to ride safely. A person who has only just learned to speak and can barely walk should not suddenly start running and jumping. In that case, it would obviously be a problem. However, once you know how to handle the horse and develop riding ability,
Thursday, October 08 2026 - 09:10 AM