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With the development of patches, equestrian wear has become much more fashionable than it once was. It has advanced to the point where, even if ordinary people wear them casually, they are hardly distinguishable from riding attire. Because the riding outfit has such a flattering fit, it can sometimes feel like you're just wearing a jacket. I hope this becomes riding attire that allows us to go out to the riding arena and return home wearing our clothes like this.
Thursday, October 08 2026 - 05:55 AM
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And we worked tirelessly to ensure reasonable pricing. In fact, considering the fabric and production process, the price should have gone up, but as someone in the equestrian fashion business, I wondered why I had to follow traditional conventions. Therefore, they worked hard on pricing so that first-time riders would feel it was reasonable when purchasing the clothes. Given the current pricing policy, we may incur losses at first, but over time, I think all equestrians will come to favor Penakova. So I set it at 50% of the original price.
Thursday, October 08 2026 - 05:53 AM
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Regular riders seem to care more about how it feels or what it functions when they wear it rather than the brand. It was more effective for promoting Penakova to people to have played a few months in Japan than to have played diligently in Korea for four years. It seems that domestic athletes are only now showing interest in Penakova’s equestrian uniform after seeing that Japanese competitors at the European competition wore it. This is a disappointing aspect.
Thursday, October 08 2026 - 05:49 AM
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Just as foreign pop music gave birth to K-POP through the fusion of Korean culture, I believe a marketing experiment is needed to infuse our culture into the global sport of horse racing, and I see this as the key to its future. In conclusion, we believe that for Korean horse racing to develop, it must combine competitiveness, fairness, and policy-making with cooperation, communication, and a vision for the future, and the New Business Division is undertaking part of that work.The biggest concern for LetsRun Park Seoul was mainly how to utilize its own land. If the approximately 40,000-pyeong site is utilized effectively, it would provide a foundation to achieve both improved public perception of horse racing and social public benefit.
Thursday, October 08 2026 - 05:48 AM
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Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.
Thursday, October 08 2026 - 05:45 AM
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By chance, that athlete went on to win the dressage event at the All-Japan Championships, making him widely known in the Japanese equestrian world. She became even more well-known because she never missed first place in dressage and consistently achieved excellent results. Then, through an agency specializing in equestrian apparel, we received an offer, and recently our brand was officially launched in a shop inside a craneside riding stable in Japan.
Thursday, October 08 2026 - 05:42 AM
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Just as foreign pop music gave birth to K-POP through the fusion of Korean culture, I believe a marketing experiment is needed to infuse our culture into the global sport of horse racing, and I see this as the key to its future. In conclusion, we believe that for Korean horse racing to develop, it must combine competitiveness, fairness, and policy-making with cooperation, communication, and a vision for the future, and the New Business Division is undertaking part of that work.The biggest concern for LetsRun Park Seoul was mainly how to utilize its own land. If the approximately 40,000-pyeong site is utilized effectively, it would provide a foundation to achieve both improved public perception of horse racing and social public benefit.
Thursday, October 08 2026 - 05:41 AM
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Just as people who don’t play golf wear golf wear or people who don’t hike wear hiking clothes, riding wear can also be enjoyed as everyday clothing by the general public. Just as someone who doesn’t hike might start thinking about going to the mountains after wearing hiking clothes, someone who doesn’t ride may feel like trying horseback riding after seeing themselves in riding gear. If the horse industry shifts its focus toward fashion, there is certainly an opportunity to introduce it to the general public.To enter the Japanese equestrian market,
Thursday, October 08 2026 - 05:36 AM
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Since the association’s funeral directors travel across the country for work, their approach may differ somewhat from that of other associations. Although there is an executive director, they cannot work full-time because they must support themselves as an active funeral director.I went to the JRA Funeral Education Center in Japan in 1997 for a funeral training course. I was being trained by a local funeral expert, and the doctor asked me, "Why do Korean funeral directors ask the same questions every time they come for training
Thursday, October 08 2026 - 05:33 AM
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No matter what exercise I did, I couldn’t manage it, but learning horseback riding definitely worked. My body felt lighter now. It is beneficial not only for men, but for people of all ages and genders. But you have to ride safely. A person who has only just learned to speak and can barely walk should not suddenly start running and jumping. In that case, it would obviously be a problem. However, once you know how to handle the horse and develop riding ability,
Thursday, October 08 2026 - 05:31 AM
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A Powerball lottery with a prize of around 2 trillion won was launched in the United States, sparking a lottery frenzy across the country, with three winners. One of the winners’ daughters stated that being able to have a horse was the greatest happiness for her. The fact that he wanted to speak among so many things suggests that he had ample access to language, and I believe this carries great significance for us. The third is business diversification. Business diversification must be based on profitability, but it is entirely reasonable if the indirect effect of supporting the core business is significant. From a profitability standpoint, if Jeju and Busan-Gyeongnam horse racing were suspended and only Seoul horse racing were broadcast, the revenue would improve.
Thursday, October 08 2026 - 05:30 AM
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Soccer is seeking revival by creating a culture of sharing—connecting players with audiences and audiences with each other—through social media. I believe that if the culture of communication between spectators and the racers (horses and jockeys) does not become active, and if there is no shared story among the audience, things will become increasingly difficult in the future. A system should be established to communicate with the audience throughout the entire race, ensuring that the horse’s breathing, the jockey’s breath, screams, and shouts are transmitted vividly over the air. Fields like this must be developed quickly for the survival of horse racing. And it is the future that we need to ponder more deeply.
Thursday, October 08 2026 - 05:28 AM
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Looking back now, it really is as ridiculous as they said. Since I thought that way too in the past, it's only natural that most people who don't know are thinking the same. But it is safe to ride. And the way various media outlets report on the issue also seems to play a part. This is because the media tends to portray the company in a negative light rather than highlighting its strengths. Most of the reports are negative, such as news of horses falling off horses or horses running across roads after escaping from the ranch.
Thursday, October 08 2026 - 05:27 AM
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After establishing Penacoba Korea, I learned about the Sejong Equestrian CEO Course, and during the process, they reached out for help, saying they wanted to wear equestrian fashion wear and hold a fashion show at the graduation ceremony. Through that connection, I sponsored the event, and when I visited to say hello at the next freshman entrance ceremony, I saw that I was listed among the new students.It was something Executive Director Park had applied for in advance.
Thursday, October 08 2026 - 05:25 AM
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A Powerball lottery with a prize of around 2 trillion won was launched in the United States, sparking a lottery frenzy across the country, with three winners. One of the winners’ daughters stated that being able to have a horse was the greatest happiness for her. The fact that he wanted to speak among so many things suggests that he had ample access to language, and I believe this carries great significance for us. The third is business diversification. Business diversification must be based on profitability, but it is entirely reasonable if the indirect effect of supporting the core business is significant. From a profitability standpoint, if Jeju and Busan-Gyeongnam horse racing were suspended and only Seoul horse racing were broadcast, the revenue would improve.
Thursday, October 08 2026 - 05:24 AM
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He and Executive Director Park had known each other since they were running their own businesses. Executive Director Park worked in the fur and leather sector, while I was engaged in the transportation business. Since we also handled a lot of fashion-related transportation, we got to know each other well. As various difficulties arose while each of us was on our own path, we wanted to work together and accomplish something. So in August 2015,
Thursday, October 08 2026 - 05:22 AM
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It appears without fail at any equestrian venue or event, breathing alongside equestrians. They are leading equestrian promotion by using all kinds of broadcasting equipment to live-stream the competitions and by re-editing and uploading dressage videos, which can sometimes feel dull. Penakova, who is dedicated to spreading horse culture in various ways, won the Grand Prize in the Horse Culture category at the 19th Horse Industry Awards.
Thursday, October 08 2026 - 05:17 AM
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Just as Park Se-ri paved the way for domestic golfers when they couldn't reach the world stage, and Park Chan-ho opened the door for Korean baseball players to enter the Major Leagues, there is a sense that 'Triple Nine' has played at least a part in that. I hope a second and third 'Triple Nine' will emerge in the future.Choi Byung-bu and his wife undertook a long-distance journey of about 10 hours four times each, from the Dubai World Cup Carnival to the Dubai World Cup,
Thursday, October 08 2026 - 05:13 AM
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In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.
Thursday, October 08 2026 - 05:13 AM
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First, the horse stable area is large, and each one is equipped with air conditioning. And everything is pleasant. Next to it is a grassland for exercise; the grassland attached to the village of Masah, where eight dogs live, is only about one thousand pyeong. This is something we cannot imagine. It's true that this is possible because Dubai is a wealthy country. Even if it doesn't reach that point, the current aging of the massage system also needs to be addressed first.
Thursday, October 08 2026 - 05:10 AM
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Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.
Thursday, October 08 2026 - 05:10 AM
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Until now, we have approached horse racing from three different perspectives. These are the principles of competitiveness based on winning and losing, fairness in minimizing rational advantages and disadvantages among prize components, and policy principles seeking equity and reasonable distribution among the members of the racing system. However, this applies not only to the world of horse racing but equally to the management activities of all sports and businesses. Until now, the Korea Racing Authority has been so fixated on the obvious principles of running horse racing that it has neglected the principles necessary for future development and advancement. Leisure consumption, including betting, is changing rapidly.
Thursday, October 08 2026 - 05:08 AM
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Even on the day of the interview,Choi Byung-bu showed his special affection by personally checking on Triple Nine’s' safety. A corner of Chairman Choi Byung-bu’s office filled with horse-related plaques.I’m considering about four domestic races for this year. There are about four events: the Busan Mayor’s Cup in July, the Korea Cup in September, the President’s Cup, and the Grand Prix. I'm also considering letting him run a regular workout session in the middle.There may be many reasons why Triple9 has come this far, including good management,
Thursday, October 08 2026 - 05:06 AM
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Yoshida Ma-ju shows me videos and brags about how much she boasts to me. Even though we won when we faced each other. Honestly, from an objective standpoint, the difference with Japan is indeed significant. The difference was clear just by looking at the number of equestrian officials who visited Dubai. There were only about ten horse racing officials from Korea in total, whereas Japan had around 30 to 40 journalists, and including staff, it seemed to be about 100.Last Sunday, a plaque of appreciation ceremony for the Dubai World Cup was held at LetsRun Park Pukyong.
Thursday, October 08 2026 - 05:03 AM
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Our team, 'Triple Nine,' had played in the rain and on wet sand before, so we thought that if the rain continued, we would have the advantage. But it stopped raining on the morning of the race, and it didn't rain when I actually started running.I met Yoshida Mazu of Japan in Dubai. It is the face of the famous Japanese phrase nani.We faced off in Super Saturday, and 'Triple Nine' finished fifth while 'Nani' came in sixth, so we won. At the venue, Ambassador Park Kang-ho and his wife joked,Still, Japan won.
Thursday, October 08 2026 - 04:59 AM