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Gymnastics has declined worldwide. Anyone familiar with the horse racing industry knows how the European and American horse racing sectors have been declining. In the face of the slowly but surely approaching fate of decline, concerns about the future of the Korea Racing Authority began. The Korea Racing Authority will celebrate its 70th anniversary in 2019, mark the 100th anniversary of horse racing in 2021, and the next year will mark the beginning of a new century of racing. At this historic turning point in Korean horse racing, it is deemed necessary to shift to a new paradigm that sheds traditional values. Faced with these serious concerns, Chairman Hyun Myung-kwan found a breakthrough through a major shift in perspective and framework, and based on two years of innovation experience, the New Business Promotion Headquarters was launched to address the problem more fundamentally.
Thursday, October 08 2026 - 03:01 AM
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It is one of the most difficult tasks assigned to headquarters. The third is to spark a digital revolution by integrating horse racing content with ICT. Recently, popular sports such as soccer and baseball have been using ICT to enhance their marketability and connect consumers. I believe it is time for horse racing to respond to these changes. The fourth is the theme park project to turn LetsRun Park into a mecca of horse culture. Until now, racetracks had only had betting, but no culture. Now is the time for LetsRun Park to be reborn as a hub of horse culture. We aim to make LetsRun Park a theme park that coexists with the local community, contributes to the public’s leisure, and instills a nostalgia for horses.
Thursday, October 08 2026 - 02:59 AM
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However, the Jangjesa Association within the Korea Racing Authority proposed that our association purchase a booth at KINTEX and operate it together with the association. I thought it was a good idea and was going to do so, but the organizers said that gas cylinders or stovetops for burning cannot be used indoors. At that moment, they received a request to set up a jangje booth next to the venue of a horseback riding competition in Gyeonggi Province to help boost the event’s atmosphere.Since I couldn't conduct the funeral indoors,
Thursday, October 08 2026 - 02:58 AM
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In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.
Thursday, October 08 2026 - 02:57 AM
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Until last year, we did not request support from the association, but this year we requested support from the Ministry of Agriculture and Forestry for the first time. When I submitted plans for crop system education, competitions, and training to the Ministry of Agriculture and Forestry, I was told that since the ministry oversees more than one association, it could not provide support for the requests of any association. That's a given and a valid point. When I asked if there was any way to provide at least partial support,
Thursday, October 08 2026 - 02:56 AM
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At the time, I was puzzled because I didn't understand what they were saying, but later I realized it was incredibly embarrassing. After returning to Korea, the Korean funeral directors who had gone to Japan for training did not pass on the skills and information they had learned from their juniors, instead carrying those skills onto their own shoulders. After learning the reason, I thought that if things continued like this, it would be difficult for our textile technology to progress.
Thursday, October 08 2026 - 02:53 AM
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You have to give the horse attention and love. Actually, it's more fun to raise them than to ride horses. If you give love, they become closer than a friend. In words, they are pets and companion animals closest to people. There was a time when I used to play music every morning to wake the horses up. A true horseman should know that, instead of overworking his horse to death, it is important to ride by observing the horse’s breathing and then his own.
Thursday, October 08 2026 - 02:51 AM
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Some of the supported horses are not suitable for beginners,but they are paying special attention to them, including reassigning them.The book also did not overlook the exercise benefits and functions of horseback riding.He emphasized that although many people regard horseback riding as a high-end sport, calling it the best exercise for physical and mental health,it should become more accessible.When he visited Italy, he was impressed by the well-equipped stallion facilities at a private riding club and by members riding
Thursday, October 08 2026 - 02:49 AM
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Because I am grateful for words that protect my health and offer their backs for me. The horses carrying Mr. Gu Ja-woon also seemed to express their gratitude to him with their eyes.It was a stroke of luck to find Haman County Equestrian Park, where I could ride horses I love in my later years, anytime. Mr. Gu Ja-woon said,Haman County Equestrian Park is a great blessing to our residents.They said that a safe facility,safe horses,and an excellent system had come together,
Thursday, October 08 2026 - 02:47 AM
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Chairman Lee Geon-yeong's support, we researched methods to remove bad walls, manage retired horses, and maintain stable hygiene. I even managed and raised as many as sixteen horses. While doing various kinds of research, I happened to discover that horses like bathing the day after the sand turns, and I especially liked the sand from Hapcheon Lake, so I even imported it to build a horse bathhouse and swimming pool. It was so happy to go beside a sleeping horse,
Thursday, October 08 2026 - 02:43 AM
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Even on the afternoon of Saturday, February 25, when I covered Haman County Equestrian Park, Mr. Gu was once again showing off his enduring vigor, riding a horse without fail. At first, I just thought he was an elderly man who had been riding for a long time, but my perception soon changed. Having dismounted, he was talking to the horse on the stirrup post as he gave it the carrots and sugar he had brought from home.Jo Gyeong-je, director of Haman County Equestrian Park,
Thursday, October 08 2026 - 02:40 AM
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With the development of patches, equestrian wear has become much more fashionable than it once was. It has advanced to the point where, even if ordinary people wear them casually, they are hardly distinguishable from riding attire. Because the riding outfit has such a flattering fit, it can sometimes feel like you're just wearing a jacket. I hope this becomes riding attire that allows us to go out to the riding arena and return home wearing our clothes like this.
Thursday, October 08 2026 - 02:37 AM
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And we worked tirelessly to ensure reasonable pricing. In fact, considering the fabric and production process, the price should have gone up, but as someone in the equestrian fashion business, I wondered why I had to follow traditional conventions. Therefore, they worked hard on pricing so that first-time riders would feel it was reasonable when purchasing the clothes. Given the current pricing policy, we may incur losses at first, but over time, I think all equestrians will come to favor Penakova. So I set it at 50% of the original price.
Thursday, October 08 2026 - 02:34 AM
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Regular riders seem to care more about how it feels or what it functions when they wear it rather than the brand. It was more effective for promoting Penakova to people to have played a few months in Japan than to have played diligently in Korea for four years. It seems that domestic athletes are only now showing interest in Penakova’s equestrian uniform after seeing that Japanese competitors at the European competition wore it. This is a disappointing aspect.
Thursday, October 08 2026 - 02:32 AM
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By chance, that athlete went on to win the dressage event at the All-Japan Championships, making him widely known in the Japanese equestrian world. She became even more well-known because she never missed first place in dressage and consistently achieved excellent results. Then, through an agency specializing in equestrian apparel, we received an offer, and recently our brand was officially launched in a shop inside a craneside riding stable in Japan.
Thursday, October 08 2026 - 02:29 AM
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Just as people who don’t play golf wear golf wear or people who don’t hike wear hiking clothes, riding wear can also be enjoyed as everyday clothing by the general public. Just as someone who doesn’t hike might start thinking about going to the mountains after wearing hiking clothes, someone who doesn’t ride may feel like trying horseback riding after seeing themselves in riding gear. If the horse industry shifts its focus toward fashion, there is certainly an opportunity to introduce it to the general public.To enter the Japanese equestrian market,
Thursday, October 08 2026 - 02:26 AM
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Since the association’s funeral directors travel across the country for work, their approach may differ somewhat from that of other associations. Although there is an executive director, they cannot work full-time because they must support themselves as an active funeral director.I went to the JRA Funeral Education Center in Japan in 1997 for a funeral training course. I was being trained by a local funeral expert, and the doctor asked me, "Why do Korean funeral directors ask the same questions every time they come for training
Thursday, October 08 2026 - 02:22 AM
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No matter what exercise I did, I couldn’t manage it, but learning horseback riding definitely worked. My body felt lighter now. It is beneficial not only for men, but for people of all ages and genders. But you have to ride safely. A person who has only just learned to speak and can barely walk should not suddenly start running and jumping. In that case, it would obviously be a problem. However, once you know how to handle the horse and develop riding ability,
Thursday, October 08 2026 - 02:20 AM
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Looking back now, it really is as ridiculous as they said. Since I thought that way too in the past, it's only natural that most people who don't know are thinking the same. But it is safe to ride. And the way various media outlets report on the issue also seems to play a part. This is because the media tends to portray the company in a negative light rather than highlighting its strengths. Most of the reports are negative, such as news of horses falling off horses or horses running across roads after escaping from the ranch.
Thursday, October 08 2026 - 02:10 AM
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After establishing Penacoba Korea, I learned about the Sejong Equestrian CEO Course, and during the process, they reached out for help, saying they wanted to wear equestrian fashion wear and hold a fashion show at the graduation ceremony. Through that connection, I sponsored the event, and when I visited to say hello at the next freshman entrance ceremony, I saw that I was listed among the new students.It was something Executive Director Park had applied for in advance.
Thursday, October 08 2026 - 02:06 AM
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He and Executive Director Park had known each other since they were running their own businesses. Executive Director Park worked in the fur and leather sector, while I was engaged in the transportation business. Since we also handled a lot of fashion-related transportation, we got to know each other well. As various difficulties arose while each of us was on our own path, we wanted to work together and accomplish something. So in August 2015,
Thursday, October 08 2026 - 01:59 AM
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It appears without fail at any equestrian venue or event, breathing alongside equestrians. They are leading equestrian promotion by using all kinds of broadcasting equipment to live-stream the competitions and by re-editing and uploading dressage videos, which can sometimes feel dull. Penakova, who is dedicated to spreading horse culture in various ways, won the Grand Prize in the Horse Culture category at the 19th Horse Industry Awards.
Thursday, October 08 2026 - 01:56 AM
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Just as Park Se-ri paved the way for domestic golfers when they couldn't reach the world stage, and Park Chan-ho opened the door for Korean baseball players to enter the Major Leagues, there is a sense that 'Triple Nine' has played at least a part in that. I hope a second and third 'Triple Nine' will emerge in the future.Choi Byung-bu and his wife undertook a long-distance journey of about 10 hours four times each, from the Dubai World Cup Carnival to the Dubai World Cup,
Thursday, October 08 2026 - 01:54 AM
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First, the horse stable area is large, and each one is equipped with air conditioning. And everything is pleasant. Next to it is a grassland for exercise; the grassland attached to the village of Masah, where eight dogs live, is only about one thousand pyeong. This is something we cannot imagine. It's true that this is possible because Dubai is a wealthy country. Even if it doesn't reach that point, the current aging of the massage system also needs to be addressed first.
Thursday, October 08 2026 - 01:51 AM
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Even on the day of the interview,Choi Byung-bu showed his special affection by personally checking on Triple Nine’s' safety. A corner of Chairman Choi Byung-bu’s office filled with horse-related plaques.I’m considering about four domestic races for this year. There are about four events: the Busan Mayor’s Cup in July, the Korea Cup in September, the President’s Cup, and the Grand Prix. I'm also considering letting him run a regular workout session in the middle.There may be many reasons why Triple9 has come this far, including good management,
Thursday, October 08 2026 - 01:48 AM