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Last year it was held on the lawn course, and this year it took place at the Sonopellice Equestrian Club. We also wanted to introduce and show Sono Felice Riding Club to the public, and it is true that last year, due to inconveniences with the practice arena and other facilities, we were unable to provide the horses with the best possible environment. This year, we played in a dedicated field so that the horses could compete in their best condition. Although it lacked the beauty and style of a grass field, competing in a dedicated venue allowed for a focused and compact match,
Saturday, August 01 2026 - 12:54 AM
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However, Daemyung is striving not only to broaden the base of equestrianism but also to maintain the original spirit of “Mayon Eohos.” We plan to continue developing the meeting of sports and culture without being swayed by any external pressures.Kim Hong-chul, the director who once served as the head coach of the national equestrian team, was seen not leaving the venue for three days in a row while the May On-a-Horse/2017 Daemyung Cup CSI3* was taking place. Before the obstacle course, he personally continued explaining the course to the audience,
Saturday, August 01 2026 - 12:51 AM
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Compared to baseball, which has risen to become one of Korea’s representative sports, the popularization of equestrianism may sound like a distant prospect. However, during the second edition, the audience’s enthusiastic response and attention witnessed on site convinced us that the popularization of equestrianism was not far off, and it became the driving force behind organizing “May On Eohos 2017.” Going forward, Daemyung Group intends to lead efforts to popularize equestrianism by combining the diverse cultures loved by the public with equestrianism.
Saturday, August 01 2026 - 12:48 AM
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During his 30 years at the Korea Racing Authority, he researched the expansion of customer service, the internet betting business, gambling industry regulation, and issues related to illegal gambling. Service team leader, head of the horse racing management office. Served as General Affairs Manager, Director of Business, Director of Off-track Betting, Branch Manager, and Head of the Fair Horse Racing Headquarters. This is the first case since the related regulations were changed at the end of 2016, where a Grade 1 executive was appointed to an executive-level division head position.
Friday, July 31 2026 - 11:19 AM
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The reason why facility operation and development, marketing, distribution, service, events, and program planning are necessary is for the consumers. The consumer market can only be revitalized by becoming consumer-centered, but currently the equestrian industry is centered on riding stables rather than consumers. Whether it’s appointing an instructor with a sports background, putting horses at the forefront, or relying on facilities and atmosphere, it is not consumer-centered. Other leisure sports,
Friday, July 31 2026 - 11:17 AM
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Although there is some support from the Korea Racing Authority, the current auction market, which focuses mainly on two-year-olds and has producers cover most of the costs of early and late-stage breeding, is increasing the burden on producers. If conditions are created in the future so that the association takes the lead in nurturing the later generation, active support is needed.Ideally, to restructure the auction market to focus on first-generation horses, as in advanced countries, various support measures and systems should also be put in place.
Friday, July 31 2026 - 11:11 AM
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Starting this fall semester, Sejong University’s Graduate School of Industry will launch the country’s first master’s program in the “horse industry.” I ask many people involved in the horse industry to take an interest and participate. I believe that if master’s-level experts are produced with the active support of the horse industry sector, it will greatly contribute to the development of the horse industry. We ask for your continued interest and participation.Kim Hak-shin, a professor at Sejong University’s Graduate School of Industry,
Friday, July 31 2026 - 11:09 AM
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As mentioned earlier, do not speak negatively of other riding clubs, and instead find your own unique characteristics to give your club its own distinct identity. In the mobile age, where consumers choose everything in the palm of their hand, simply saying that we are the best equestrian center means nothing to them. What matters more is how much service is provided with the consumer at the center. Since you can’t do everything, you need to find something specialized. It would be good to make use of the natural environment of one’s own region
Friday, July 31 2026 - 11:05 AM
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The reason why facility operation and development, marketing, distribution, service, events, and program planning are necessary is for the consumers. The consumer market can only be revitalized by becoming consumer-centered, but currently the equestrian industry is centered on riding stables rather than consumers. Whether it’s appointing an instructor with a sports background, putting horses at the forefront, or relying on facilities and atmosphere, it is not consumer-centered. Other leisure sports,
Friday, July 31 2026 - 11:01 AM
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Rather than that, we need to first ensure that basic facilities such as changing rooms and showers are well equipped, and then carefully tailor everything step by step through facilities or layout arrangements that allow accompanying people to watch the horseback riding.In golf, known as a nearby leisure sport, this aspect is well utilized. In the past, golf instructors who taught golf would pressure their golf customers and teach them by boasting that they were former players. However, as golf gradually became more popular and spread,
Friday, July 31 2026 - 10:53 AM
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For the equestrian industry to grow and develop, local riding clubs themselves need to have their own grading system. And you also need to provide services and marketing at a level that matches that. Relevant organizations should establish standards for industry standardization, and educational institutions such as schools should ensure that standardized services are provided to consumers through the development of active educational programs. Only then can the overall image of the horse industry improve and continue to develop.
Friday, July 31 2026 - 10:50 AM
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Whether you are abroad or in a regional area, if you have the will, you can learn sufficiently. Even overseas, in places like China and Southeast Asia, if people want to learn about our language industry, they are not limited by spatial constraints. Because the curriculum can be conducted even from a distant location, instructors training on site can also earn their master’s degree without coming into a classroom. And instead of a graduation thesis, it is also possible to graduate by completing major courses.
Friday, July 31 2026 - 10:44 AM
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Of course, it's not me. We will invite the top experts in the horse industry field to conduct a class. I mean someone who has both skill and recognition. Since it is a graduate-level program, it would likely be someone with a master's degree or higher. Some may also raise the question of whether there is no curriculum. This is also an area that can be misunderstood by those who are not familiar with it, but the basic course curriculum of our graduate school is well established. It was well organized and broken down into areas such as marketing,
Friday, July 31 2026 - 10:37 AM
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He says that through speaking, he has become more inspired by poetry.The master’s program candidates will mainly be equestrian instructors and operators in the horse industry, as well as workers in related organizations or associations. A leader can be either a former athlete or an instructor. It’s essential for those who want to run a business. Through advanced courses in the master’s program, each student can further develop their expertise, and after completing the graduate program, they can apply what they have learned in the field.
Friday, July 31 2026 - 10:34 AM
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Education centered on horses will be conducted, covering marketing, services, and rehabilitation training using medicine. The more applicants there are for the “Horse Industry Management” major, the more we plan to expand the number of courses tailored to the major. Through education, we will move toward making the horse industry more systematized and specialized. Since this is the first major offered, it is not easy to impose an excessive offering. We haven’t even enrolled yet, so we can’t just recklessly add more courses.
Friday, July 31 2026 - 10:31 AM
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Starting this fall semester, the first master’s program in the “horse industry” in Korea will be launched. I promoted it while taking the Department of Sports Industry at the Graduate School of Industry at Sejong University. The Department of Sports Industry offers four majors: Equine Industry Management, Sports Marketing, Sports Medicine, and Leisure Sports Tourism. I wondered if I was really blinded by words, and it made me think that I want to develop the horse industry into a genuine industry.
Friday, July 31 2026 - 10:28 AM
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Professor Kim, who says that starting to learn horseback riding has deepened his inspiration for poetry, is actually a marketing education expert with no connection to the horse industry.As an expert in a field unrelated to the horse industry, he began on the fringes of the horse industry, but he has faithfully fulfilled his role as an educator by sharing the appeal of equestrianism with corporate CEOs and opinion leaders, and by helping establish a proper equestrian culture. Starting this September,
Friday, July 31 2026 - 10:23 AM
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Combined with local farm restaurants and lodging facilities, it also plays a major role in attracting visitors to the region. The refreshing valley campground surrounded by nature and the outdoor picnic platforms where you can enjoy Pia-gol’s cuisine are said to be perfect for a summer vacation. In addition, it offers a variety of experiential programs and lodging facilities, including janghak school, kimchi making, maple leaf tea picking, and tea ceremony education.As a result, sales rose from 300 million won in 2013 to 500 million won in 2016,
Friday, July 31 2026 - 10:20 AM
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First of all, I regret the recent horse trainer incident that occurred at LetsRun Park Busan-Gyeongnam. The working hours of speech therapists abroad are also very similar to those in Korea. However, in that they receive a portion of the prize money they win, the treatment of Korean horse handlers is relatively good. Although some European countries, such as Ireland, have regulations requiring a portion of the prize money to be paid, when comparing treatment, Korea is relatively better.“Champ Line” didn’t run in the last race meet,
Friday, July 31 2026 - 10:11 AM
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Because of that influence, he grew up in an environment familiar with horses from an early age.In most foreign countries, gambling—predicting race outcomes through betting—is also enjoyed as a form of leisure. It is also common to see people who visit the racetrack on weekends as a family outing casually placing bets.At present, it seems that the Korea Racing Authority is doing a good job in strengthening competitiveness. For example, they are doing well things like hosting international competitions such as the “Korea Cup” in Korea,
Friday, July 31 2026 - 10:01 AM
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My grandfather and father worked as trainers in Ireland, and other family members also have horse-related jobs such as trainers and jockeys. I actually started my life as a trainer when I debuted in Malaysia in 2010, but it has been quite a long time since I formed a bond with horses and lived with them.Korean horse racing is currently showing signs of significant development. Even compared to three years ago, horses’ abilities, trainers’ training techniques, and jockeys’ riding skills have advanced considerably.
Friday, July 31 2026 - 09:55 AM
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Europe and Malaysia, besides the sand main course, there are many races held on the turf main course as well. South Korea still does not have a grass main road. If that is the difference, then that is the difference.There are also some slight differences in the Gyeongju style. In Korea, there are many attempts to take the lead early in the race. If possible, I try to stand at the front. However, in Europe, there are various styles rather than just front-runners, such as closers who surge from the back and free-running horses.
Friday, July 31 2026 - 09:51 AM
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Three years may seem long or short, but during that time, having seen, heard, and experienced it firsthand on the front lines of Korean horse racing, I believe I have gained a thorough understanding of it.In addition, his ranking among the top trainers affiliated with LetsRun Park Pukyong shows that he is already very familiar with Korean horse racing. Now, beyond being just a foreign-born trainer, he is also a member of the team making new history in Korean horse racing, and he appeared to have a deep affection for Korean horse racing.
Friday, July 31 2026 - 09:47 AM
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Last year, he contributed six papers to journals indexed by the National Research Foundation of Korea, including “A Study on Policies Utilizing the Prevalence of Gambling Addiction in the Gambling Industry,” and led younger colleagues and young people in recognizing the pressing challenges facing the horse racing industry through writing and presentations.In a phone interview with this paper, Acting Head of the Horse Racing Headquarters Kim Jong-guk said, “This is a time when wisdom and patience are needed to untangle the complex threads of the horse racing world,
Friday, July 31 2026 - 09:29 AM
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Kim Jong-guk, Director of the Racing Headquarters, who emphasized the importance of customized customer services for improving the image of the horse racing industry and the significance of online betting both on-site and through consistent research publications, published Theory and Practice of Equestrian Betting Operations in April 1995 and thereafter studied the equestrian betting systems and horse racing systems of major advanced horse racing countries, and earned his master’s thesis in 2003 with a study titled
Friday, July 31 2026 - 09:25 AM