Guestbook

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We continued to support horses running and were enthusiastic about horse racing, and we came to enjoy horseback riding, sharing a common sense and breathing together. I believe racing media's footsteps in 19 years are what keeps horses from disappearing as historical relics and helps them to be remembered, cheered, and breathe in the scenes of our human lives. The Hanramar Producers Association is an association of horse-producing farmers in Jeju. Born with the sound of crying a horse, I also rode a horse first before I learned how to walk, and I have lived raising horses all my life. As a person who raises horses, I would like to congratulate them and ask them to speak from the standpoint of the Korea Producers Association. First of all, racing media means mediation and broadcasting.

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There were many twists and turns due to the horse racing innovation plan, but the company is doubling its investment and efforts, such as improving the quality of seed horses and racing horses, to keep pace with them, but considering the unfortunate reality that the number of Thoroughbred racehorses required at two racetracks in Korea is limited and farm income such as the loss of surplus horse processing is not increasing, efforts to expand the horse industry and reduce losses are urgently needed, including the rapid opening of the Yeongcheon racetrack and the preservation of surplus horse processing. For the development of the entire horse industry, including horse racing and horseback riding, the best efforts are needed for each group's given crane dances. The Horse Industry Journal is also a media outlet specializing in the horse industry,

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Efforts to find the value as a future strategic industry and growth industry in the new horse industry environment are very important. The Korean Federation of Horse Industries plans to expand various communication and exchanges with horse-related organizations and external organizations in its industrial value. In order to continuously improve the customs and systems that hinder the development of the horse industry, the Korean Federation of Horse Industries will perform its duties, and the role of the media,has become even more important in improving them properly. We would like to thank the Ministry of Agriculture, Food and Rural Affairs, the Korean Horse Association, and all horse-related organizations for the growth and development of the horse industry,

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Since 2016, we have been in charge of public relations for the successful implementation and settlement of the riding ability certification system, which was implemented as an important system for popularization and standardization, and we are making efforts to improve the correct perception of the horse industry by using various media tools of our own. In addition, for the first time in a horse-related organization, we have made efforts to promote the value of the horse industry that accompanies society with a meaningful festival of happy companionship of disability and non-disability under the theme of words at the Seoul City Hall Plaza for the first time in order to establish the correct perception of the horse.

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Racing Media, as a watchman in the horse industry, is more emphasized as a media that specializes in everything about horses through the Horse Industry Journal and the Horse Culture Newspaper, and sheds in-depth light on the horse industry, related industries and horse culture. An official from the Ministry of Agriculture, Food and Rural Affairs said, "The horse industry has great growth potential and added value in proportion to the increase in national income. It is expected to induce significant economic effects, such as creating jobs in related industries." We hope that the disabled will enjoy health and happiness through horseback riding, and that the disabled will actively participate in jobs in the horse industry and horse-related industries, providing an opportunity for them to greatly contribute to the economic effect of the horse industry. We sincerely thank Kim Moon-young

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Last year, the first five-year comprehensive plan for fostering the horse industry closed last year. In 2011, the Ministry of Agriculture, Food and Rural Affairs set a goal to develop the late industry into a new source of income for farming and fishing villages in the FTA era, and made efforts to expand the base of the horse-riding population, focusing on youth and families. In addition, the government also established a policy to foster the horse industry as a driving force for the development of the livestock industry and revitalization of farming and fishing villages. Over the past five years, horseback riding has contributed to the public health, including daily sports and rehabilitation therapy, and has successfully carried out emotional purification and mental treatment for youth such as popularization as daily leisure sports,

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The management difficulties of inland racehorse producers are also more serious than ever. The liberalization of imports of foreign horses has reduced the purchasing power of domestic horses, and the auction market is still cold. In order to ensure transparency in the distribution structure of racehorses and to form a fair market value for racehorses between many sellers and buyers, it is urgent to revitalize auctions organized by a trusted association. Although there are some subsidies from the Korean Horse Association, the current two-year-old horse auction market, where producers pay most of the costs of full and late-stage development, is adding to the burden on producers. Active support is needed if conditions are created in the future and the association takes the lead in fostering late-stage development.

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Preferably, various support measures and systems should be in place for the reorganization of the auction market centered on one-year-old horses like in advanced countries. Inland breeding horses are using Let's Run Farm Jangsu's grasslands efficiently, and training has been possible regardless of weather conditions on the 400-meter indoor road of Let's Run Farm Jangsu, which was completed earlier this year. It is expected that the quality of inland horses will be improved and the later development will be greatly improved when the existing hilly areas and extended hilly areas are completed with a budget of more than 10 billion won. If you come to the inland domestic horse auction organized by the association, you will be able to meet high-quality breeding horses produced and nurtured by the producers and the training trainers of Let's Run Farm Jangsu at a price that has removed

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The Horseracing Culture Newspaper has been faithfully playing its role as a venue for horse racing, by delivering trends in the horse racing industry without any addition or subtraction, suggesting alternatives for the development of horse racing, such as improving the system and the horizon of Korean horse racing, and making great efforts to raise social awareness about horse racing. Once again, I would like to express my gratitude to the executives, employees, and officials for their hard work. Currently, the Korean Horse Racing Authority is setting its sights on entering advanced horse racing for a new leap forward. Recently, the Pukyong Racing Authority "Triple Nine" achieved a close race with a foreign-class racehorse in the Godolphin Mile (GII) race at the Dubai World Cup, one of the best races in the world,

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Support should also be fully supported and supported. If businessmen are gathered to hold programs and events, they are more effective than targeting the general public. If these people fall into horseback riding, they can contribute to the development of horseback riding in the form of sponsorship. In the case of grassroots horse riding competitions promoted by the Korean Horse Association, the purpose is also good, so if you attract entrepreneurs, you can naturally have sponsorships to promote your company. In addition, running training, field trips, and programs for entrepreneurs in places such as Let's Run Farm longevity in the Korean Horse Association or external riding courses of each local government will be very popular. And they can not only expand the base of horse riding but also come back as reinvestment for the industry.

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From the fall semester of this year, the 'horse industry' master's course will be opened for the first time in Korea at Sejong University Graduate School of Industrial Economics. I ask many horse industry officials to be interested and participate. I think it will be of great help to the development of the horse industry if the horse industry's active support produces master's course experts. I ask for your interest and participation once again. Professor Kim Hak-shin of Sejong University Graduate School of Industrial Economics says that for the development of the horse industry, the number of experts in the field must increase. Professor Kim, who has a love for horses, has prepared a master's course specializing in the 'horse industry' for the first time in Korea.

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Just as entrepreneurs contributed to the revitalization of golf, entrepreneurs must lead in order to revitalize the consumption culture of horseback riding. It is unfortunate that the horse industry is not interested in the horse industry at all, although the CEO course of equestrian culture consists of such opinion leaders. It would be nice to encourage and support each other for the development of the horse industry. The Ministry of Agriculture and Forestry has always said through external business reports or business plans that programs are needed for the development and revitalization of horseback riding, and that development should be promoted, and it seems that they are not interested at all. For a while, I have expressed such opinions and suggested businesses, but there is no sound coming back.

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How much you provide is more important than how much you focus on the consumer. You can't do everything, so you need to find something special. You can use your local natural environment, or you can combine tourism and cultural factors, such as local agricultural products. Of course, I know there are some difficulties. Still, in order to overcome difficulties in the long run, we need to move away from the existing method and focus on customers. I am not an expert or employee in the horse industry, but during the CEO course, I listened carefully to special lectures from outside experts in the horse industry. It would be embarrassing to say that you are a quasi-professional. I learned it little by little as I went around the field to ensure that students can take horse-riding classes safely and correctly as a supervisor.

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For consumers, facility operation and development, marketing, distribution, services, events, and program planning are necessary. The consumer market must be consumer-oriented to revitalize, and the current horseback riding industry is not consumer-oriented but horseback riding. Whether it is establishing an instructor who used to be an athlete or putting a horse in front of him, the atmosphere and facilities are not consumer-oriented. Other leisure sports, including golf, are already breaking away from such aspects of the past. Facilities are also being developed mainly by customers and events, programs, and communication services are carried out, but the horseback riding industry has remained the same in the past.

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And it is necessary to provide services and market them at the appropriate level. Related institutions should establish standards for industrial standardization, and educational institutions such as schools should actively develop educational programs to provide standardized services to consumers. Only then can the overall image of the horse industry rise and develop.When you go to the horse-riding center, you are in a hurry to undermine other horse-riding centers, saying that they are the best and nowhere else. However, it is more like cutting my own flesh. Rather, you should have basic facilities such as changing rooms and showers, and adjust them one by one through the composition of the routes or facilities that allow you to see the accompanying people riding horses.

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For example, in the course related to laws and regulations, you study laws related to the horse industry, and in the course of learning history, you learn the culture and history of the horse industry as a whole. It is conducted through remote classes through the Internet. Beyond time and space, you can easily receive education anytime, anywhere. Whether you are abroad or in the region, if you are willing, you can learn enough. If you want to learn the Korean language industry abroad, such as China and Southeast Asia, you are not constrained by the conditions of the space. Leaders who are training in the field can obtain a master's degree without coming to the classroom because the curriculum can be conducted from a distance.

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Horse industry management's major encompasses not only professional and daily sports but also various fields such as rehabilitation, facilities, supplies, fashion, and tourism. In addition to marketing, rehabilitation training using services and medicine will also be conducted on horses. As the number of applicants for the Horse Industry Management major increases, the number of subjects tailored to the major will also increase. Through education, we will further systematize and specialize in the horse industry. Since it is our first major opening, it is not easy to open it too much. We can't afford to open only courses even though we haven't entered the school yet. Master's course candidates will be mostly horse racing instructors and business operators in the horse industry, and employees of related organizations or associations.

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Currently, undergraduate courses in the field of horse industry are opened at several universities, but this is the first and only graduate master's course. Starting from the fall semester, the master's course in horse industry will be opened for the first time in Korea. I promoted it when I was in the Department of Sports Industry at Sejong University Graduate School of Industrial Science. In the Department of Sports Industry, I prepared four majors: horse industry management, sports marketing, sports medicine, and leisure tourism. Maybe I'm really mad about horses, but I think I want to develop the horse industry into a true industry. If the industry tries to develop, the group of experts in the field should increase. In that respect, the opening of a graduate master's course specializing in the "horse industry" is of great significance.

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When I visited Mongolia last year, I featured my thoughts on riding horses along the riverside flowing through Terlji National Park. Professor Kim, who is more inspired by poetry as he starts learning horseback riding, is actually a marketing education expert who has nothing to do with the horse industry. An expert in a field unrelated to the horse industry, he started out on the outskirts of the horse industry, but he is faithfully playing the role of an educator to convey the charm of horse riding to corporate CEOs and opinion leaders and to establish a proper horse-riding culture. Starting in September, the graduate school will open a master's course specializing in the horse industry for the first time in Korea.

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If I have a good chance of finding a job like this, I can relieve all my fatigue when I see a horse walking comfortably with a horseshoe that has been completed after hard work," Lee said. There have been two ways for Jangje-sa to acquire a certificate after going through a national qualification exam or a training course for the Korean Horse Association. After going through the national qualification examination, it was possible for her to practice horse racing if she acquired the license through a training course for the Korean Horse Association. Recently, however, the Korean Horse Association's Jangje-sa Training Course has been abolished, allowing only those who passed the national qualification examination to participate in Jangje-sa. If she acquires a Jangje-sa certificate through the national qualification examination, she will be able to practice horse racing as well as riding.

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Horses are the only animals that wear shoes. The horseshoe is not just a protective gear but also a direct link to health and racing performance. Now that job creation is the biggest topic in the horse industry, Jangje is attracting young people's attention as a promising profession. Once regarded as a difficult, dirty, and dangerous 3D job, Jangje is recognized as a special profession in the horse industry. More and more young people are viewing it as a "promising job" that others have not chosen. It is a rare job that only 80 people in Korea currently have due to its unique professional characteristics. There are 65 Jangjeosa certified by the Korean Horse Racing Authority, and many freelancers are engaged in ordinary horse riding courses unofficially.

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The customers who have increased like that will be my customers." Kim's goal is to build educational facilities to help young farmers succeed and to establish a "fermented food theme park" in Piagol. To achieve her dream, she is focusing her efforts on increasing production and expanding into distribution markets such as meals and exporting to the U.S. market. "Kim Mi-sun, CEO of Jirisan Piagol Foods, is taking the lead in the success of businesses and revitalizing the local economy based on product development and active marketing using local specialties," said Kim Cheol, head of the Rural Industry Division of the Ministry of Agriculture, Food and Rural Affairs. "The Ministry of Agriculture will continue to provide support and support to young farmers like Kim Mi-sun to achieve their dreams in rural areas through the sixth industrialization based on their brilliant ideas and technological

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In addition, the company sells local agricultural products to its own shopping mall or conducts online and offline sales agency to promote coexistence with local residents. It is also playing a big role in attracting local visitors by combining it with local farm restaurants and lodging facilities. The fresh valley campground where nature spreads and the Piagol food tasted at outdoor condominiums are said to be perfect for summer vacation. It also provides various experience programs and accommodation facilities such as Janghak, Kimjang, Goraeso, and Tea Ceremony Education. As a result, sales of 300 million won in 2013 increased to 500 million won in 2016, and the number of visitors to the experience more than doubled to 20,000. The number of farmhouses contracted also increased from six to 20.

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When she was in college, she continued her studies by visiting fermentation sites and artisans nationwide, and after graduating from college, she led the growth of Jirisan Pia Gol Food, and achieved the feat of delivering special first-class hotel Korean restaurants and entering the U.S. market. It also succeeded in making the representative product of Jirisan Piagol Food by combining local specialized Gorae, called "Golisu," with soybean paste. Insisting on only the best domestic raw materials, she researched and developed traditional processing methods, successfully succeeded in various processed products such as "smellless cheonggukjang" and "Jiri Mountain pickle." In addition, due to its thorough hygiene, it has obtained HACCP certification for sauces and pickles, which are rare in the traditional fermented food industry, and has established itself in the luxury pastes market as a young brand "Fiagol Miseon."

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As is well known, in the midst of the Fourth Industrial Revolution and the rapidly changing world situation, the horse racing industry is also facing internal and external crises and upheaval. In particular, the horse racing industry around the world is in need of many changes and innovations as it enters a recession, and the Korean horse racing industry is also facing an era of transformation. The development of the horse industry starts with the horse racing industry, which is the lifeline. In order for the horse industry to become a new growth engine in the rural economy, it is obvious that a huge amount of financial resources are required, and for this purpose, the revitalization of the horse racing industry is the driving force. Real innovation begins with communication and sharing. In order to cope with the current horse racing crisis, this identity of horse racing must be established,