Guestbook

TEST008

It is one of the most difficult tasks assigned to headquarters. The third is to spark a digital revolution by integrating horse racing content with ICT. Recently, popular sports such as soccer and baseball have been using ICT to enhance their marketability and connect consumers. I believe it is time for horse racing to respond to these changes. The fourth is the theme park project to turn LetsRun Park into a mecca of horse culture. Until now, racetracks had only had betting, but no culture. Now is the time for LetsRun Park to be reborn as a hub of horse culture. We aim to make LetsRun Park a theme park that coexists with the local community, contributes to the public’s leisure, and instills a nostalgia for horses.

TEST008

In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.

TEST008

To reflect changing consumer preferences and sustain past glories, horse racing needs to consider several factors: cooperation, communication, and a vision for the future. All popular sports operate based on the close teamwork of all participants, including athletes, teams, sponsors, and fans. Upgrading Korean horse racing requires cooperation among all stakeholders based on improving the quality of racing products, and collaboration within the areas that make up these products is of utmost importance. A culture of cooperation cannot arise without mutual trust.

TEST008

In a way, I believe the horse racing industry has continued to operate just as it did when it first emerged. However, society has changed at an unpredictable pace, and I believe that ICT is the driving force behind these changes. In this regard, I see the integration of horse racing and ICT as the path forward. ICT can alleviate the high-cost structure of the horse racing industry and provide a ubiquitous environment with diverse information that can be enjoyed anytime and anywhere. No matter how much horse racing is conducted under international and universal rules, I believe it must evolve to reflect the contemporary needs of its people or customers in order to survive.

TEST008

To reflect changing consumer preferences and sustain past glories, horse racing needs to consider several factors: cooperation, communication, and a vision for the future. All popular sports operate based on the close teamwork of all participants, including athletes, teams, sponsors, and fans. Upgrading Korean horse racing requires cooperation among all stakeholders based on improving the quality of racing products, and collaboration within the areas that make up these products is of utmost importance. A culture of cooperation cannot arise without mutual trust.

TEST008

Soccer is seeking revival by creating a culture of sharing—connecting players with audiences and audiences with each other—through social media. I believe that if the culture of communication between spectators and the racers (horses and jockeys) does not become active, and if there is no shared story among the audience, things will become increasingly difficult in the future. A system should be established to communicate with the audience throughout the entire race, ensuring that the horse’s breathing, the jockey’s breath, screams, and shouts are transmitted vividly over the air. Fields like this must be developed quickly for the survival of horse racing. And it is the future that we need to ponder more deeply.

TEST008

It is one of the most difficult tasks assigned to headquarters. The third is to spark a digital revolution by integrating horse racing content with ICT. Recently, popular sports such as soccer and baseball have been using ICT to enhance their marketability and connect consumers. I believe it is time for horse racing to respond to these changes. The fourth is the theme park project to turn LetsRun Park into a mecca of horse culture. Until now, racetracks had only had betting, but no culture. Now is the time for LetsRun Park to be reborn as a hub of horse culture. We aim to make LetsRun Park a theme park that coexists with the local community, contributes to the public’s leisure, and instills a nostalgia for horses.

TEST008

Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.

TEST008

Until now, the main park has been created and developed according to the tastes of past chairpersons, falling short of expectations in terms of identity and efficiency. Chairman Hyun Myung-kwan faced the same dilemma, but he presented a clear vision of a “horse theme park” at his inauguration and has been advancing it with consistent policies. There are three main reasons for pursuing the theme park project. First is the mission as a public enterprise. The Korea Racing Authority was established to promote the national economy and the development of the horse industry, as well as to enhance the welfare of the people and enable them to enjoy their leisure time. Horse racing is a means necessary to achieve these public interest objectives.

test008

Some of the supported horses are not suitable for beginners,but they are paying special attention to them, including reassigning them.The book also did not overlook the exercise benefits and functions of horseback riding.He emphasized that although many people regard horseback riding as a high-end sport, calling it the best exercise for physical and mental health,it should become more accessible.When he visited Italy, he was impressed by the well-equipped stallion facilities at a private riding club and by members riding

TEST008

Until now, the main park has been created and developed according to the tastes of past chairpersons, falling short of expectations in terms of identity and efficiency. Chairman Hyun Myung-kwan faced the same dilemma, but he presented a clear vision of a “horse theme park” at his inauguration and has been advancing it with consistent policies. There are three main reasons for pursuing the theme park project. First is the mission as a public enterprise. The Korea Racing Authority was established to promote the national economy and the development of the horse industry, as well as to enhance the welfare of the people and enable them to enjoy their leisure time. Horse racing is a means necessary to achieve these public interest objectives.

TEST008

Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.

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Regular riders seem to care more about how it feels or what it functions when they wear it rather than the brand. It was more effective for promoting Penakova to people to have played a few months in Japan than to have played diligently in Korea for four years. It seems that domestic athletes are only now showing interest in Penakova’s equestrian uniform after seeing that Japanese competitors at the European competition wore it. This is a disappointing aspect.

test008

By chance, that athlete went on to win the dressage event at the All-Japan Championships, making him widely known in the Japanese equestrian world. She became even more well-known because she never missed first place in dressage and consistently achieved excellent results. Then, through an agency specializing in equestrian apparel, we received an offer, and recently our brand was officially launched in a shop inside a craneside riding stable in Japan.

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Just as people who don’t play golf wear golf wear or people who don’t hike wear hiking clothes, riding wear can also be enjoyed as everyday clothing by the general public. Just as someone who doesn’t hike might start thinking about going to the mountains after wearing hiking clothes, someone who doesn’t ride may feel like trying horseback riding after seeing themselves in riding gear. If the horse industry shifts its focus toward fashion, there is certainly an opportunity to introduce it to the general public.To enter the Japanese equestrian market,

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Since the association’s funeral directors travel across the country for work, their approach may differ somewhat from that of other associations. Although there is an executive director, they cannot work full-time because they must support themselves as an active funeral director.I went to the JRA Funeral Education Center in Japan in 1997 for a funeral training course. I was being trained by a local funeral expert, and the doctor asked me, "Why do Korean funeral directors ask the same questions every time they come for training

test008

No matter what exercise I did, I couldn’t manage it, but learning horseback riding definitely worked. My body felt lighter now. It is beneficial not only for men, but for people of all ages and genders. But you have to ride safely. A person who has only just learned to speak and can barely walk should not suddenly start running and jumping. In that case, it would obviously be a problem. However, once you know how to handle the horse and develop riding ability,

TEST008

Until now, we have approached horse racing from three different perspectives. These are the principles of competitiveness based on winning and losing, fairness in minimizing rational advantages and disadvantages among prize components, and policy principles seeking equity and reasonable distribution among the members of the racing system. However, this applies not only to the world of horse racing but equally to the management activities of all sports and businesses. Until now, the Korea Racing Authority has been so fixated on the obvious principles of running horse racing that it has neglected the principles necessary for future development and advancement. Leisure consumption, including betting, is changing rapidly.

TEST008

The primary reason is to transform my land into a theme park to contribute to the public’s welfare and leisure. Second is the development of the language industry through the spread of a language culture. The fundamental reason our country's horse industry has not been revitalized is the lack of a horse culture that people can enjoy, talk about, and share. Our people, simply put, have no nostalgia for horses. This is because they have had few opportunities to encounter real language since they were young. To instill a nostalgia for horses in children, we mainly create role-play themed horse parks. This is because children who have been exposed to horses from an early age are expected to naturally come into contact with horseback riding as adults.

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Looking back now, it really is as ridiculous as they said. Since I thought that way too in the past, it's only natural that most people who don't know are thinking the same. But it is safe to ride. And the way various media outlets report on the issue also seems to play a part. This is because the media tends to portray the company in a negative light rather than highlighting its strengths. Most of the reports are negative, such as news of horses falling off horses or horses running across roads after escaping from the ranch.

TEST008

The primary reason is to transform my land into a theme park to contribute to the public’s welfare and leisure. Second is the development of the language industry through the spread of a language culture. The fundamental reason our country's horse industry has not been revitalized is the lack of a horse culture that people can enjoy, talk about, and share. Our people, simply put, have no nostalgia for horses. This is because they have had few opportunities to encounter real language since they were young. To instill a nostalgia for horses in children, we mainly create role-play themed horse parks. This is because children who have been exposed to horses from an early age are expected to naturally come into contact with horseback riding as adults.

test008

After establishing Penacoba Korea, I learned about the Sejong Equestrian CEO Course, and during the process, they reached out for help, saying they wanted to wear equestrian fashion wear and hold a fashion show at the graduation ceremony. Through that connection, I sponsored the event, and when I visited to say hello at the next freshman entrance ceremony, I saw that I was listed among the new students.It was something Executive Director Park had applied for in advance.

test008

He and Executive Director Park had known each other since they were running their own businesses. Executive Director Park worked in the fur and leather sector, while I was engaged in the transportation business. Since we also handled a lot of fashion-related transportation, we got to know each other well. As various difficulties arose while each of us was on our own path, we wanted to work together and accomplish something. So in August 2015,

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It appears without fail at any equestrian venue or event, breathing alongside equestrians. They are leading equestrian promotion by using all kinds of broadcasting equipment to live-stream the competitions and by re-editing and uploading dressage videos, which can sometimes feel dull. Penakova, who is dedicated to spreading horse culture in various ways, won the Grand Prize in the Horse Culture category at the 19th Horse Industry Awards.

TEST008

Just as a basketball player passes because they believe the other player will be there and will catch the ball if they throw at that speed, the horse racing industry can be said to have laid the foundation for growth when a culture of cooperation among its stakeholders operates smoothly. The other is communicability. Today, the entire global community is connected through social media. This is an era where you cannot survive without engaging with customers or audiences. In the field of sports, soccer has faced concerns similar to ours. As the number of football players declines, the global football community is in crisis, and the weapon to overcome this is the digitalization of the sport.